Vogue: It Starts With You
Today, the issues surrounding women’s empowerment have taken on a broader meaning in India: they touch and impact the lives of both urban and rural women, and encompass financial, sociological and emotional aspects as well as the issue of safety.
Artists, Athletes, Buisness Leaders, Designers and Bollywood celebrities across India have all come together to help spread Vogue Empowers message: “It starts with you”.
Which is why with #VogueEmpower, our endeavour is to raise awareness through the magazine, social media, digital, multi-media platforms and offline activities. The message is simple: It starts with you.
Features in the magazine range from interviews with powerhouse women like playwright of The Vagina Monologues Eve Ensler, activist Gloria Steinem, media magnate Arianna Huffington and journalist Barkha Dutt; inspirational real-life stories from everyday women who have overcome massive obstacles to lead fulfilled lives; to manifestos from icons of empowerment like author Taslima Nasreen, social activist Kiran Bedi and tennis star Maria Sharapova.
Each ambassador will commit to a pledge to take this forward by either contributing to a charity of their choice, or offering their services, time or expertise to raise consciousness on the issue. As Vogue India editor Priya Tanna says, “The idea is to engage with Vogue‘s circle of influencers and thought leaders to become our pledge-makers, our agents of change.” We want them to mobilise people to think, talk and act in ways that highlight and draw attention to women’s empowerment.
This movement is not just about changing outlooks, it’s also about giving back. We’re tying up with Give India to fundraise for a variety of organisations that work to better women’s lives. We have already collected more than 100 pledges from a cross section of eminent personalities, including actor Aamir Khan, who will help spread the word through the media; designer Rahul Mishra, who will design a special red dress to be auctioned for charity; and fashion houses like Gucci (which will give #VogueEmpower a special space on their Chime for Change website where people can donate to the initiative) and Louis Vuitton (which will partner with NGO DakshinaChitra to donate toward women’s education).
To add to that, Vogue India has also created limited-edition T-shirts, and red beaded bracelets by Amrapali, to spread the message. “Our mandate was simple—a clean, classic design to let the strong message speak for itself. The T-shirt also has a graphic quality that’s very current,” says Vogue’s art director Jolie Wernette-Horn. “The red beads [of the bracelet] represent the red bindi, a symbol of empowerment that we adopted for this issue,” adds Anaita Shroff Adajania, fashion director, Vogue.
This initiative is only the beginning of a long-term goal that we have set for ourselves. We want to be a conduit of change and champion of women’s rights to empowerment of mind, body, thought and action.
#VogueEmpower merchandise will be available on Amazon from October 1st.
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