IIFA INTENSIFIES ITS SUPPORT FOR THE ENVIRONMENT & TIES UP WITH UNEP FOR WORLD ENVIRONMENT DAY
In lieu of the impending climate crisis, IIFA has been a firm supporter of the environment. Having taken several initiatives over the years to curb the ever-expanding issues that threaten it and taking its commitment to a greener planet forward, IIFA has tied up with the United Nations Environment Programme once more, ahead of the Videocon d2h IIFA Weekend and Floriana IIFA Awards in Toronto, this June.
World Environment Day (WED), celebrated every year on 5th June, is a worldwide celebration of pro-environment activities. Initiated in 1972 by the United Nations Environment Programme (UNEP), it has grown into the largest medium of raising awareness about the environment and the issues that put it at risk. Encouraging people all over the world to participate in WED helps to reach out to the public on an individual basis, enabling each person to take responsibility and in turn action against the deterioration of the environment. In 2007, IIFA launched the concept of a ‘Green Carpet’, replacing the traditional red carpet rolled out at all award shows, as a symbol of its crusade against global warming. Friends of IIFA, Priyanka Chopra and Rahul Bose, have extended their support toward this noble cause.