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South Asian Women to lead the way in Elephant Atta’s Healthier Lifestyle Movement
Iconic South Asian chapatti flour brand Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. Since women, especially mothers, are core Elephant Atta flour consumers, the new integrated campaign plans to utilise their influence, alongside the brand’s own health credentials, to create a movement which affects not only individual households but also the wider community.