Indian fashion luminary, Sabyasachi, among leading couturiers to attend Aashni + Co Wedding Show 2018 at Somerset House
The UK’s leading, South Asian high fashion extravaganza presents
36 exhibitors in one of the UK’s most iconic cultural destinations
Indian fashion luminary, Sabyasachi, will be among the coveted lineup of couturiers participating in the UK’s leading, South Asian high fashion extravaganza, Aashni + Co Wedding Show 2018, taking place at Somerset House, London on 21st January 2018.
Today, with four flagship stores across India under his eponymous label, Sabyasachi; formidable national and global collaborations; as well as a strong foothold in the Indian film and television industry, Sabyasachi Mukherjee is a revered and celebrated name in the fashion fraternity and is especially credited with refreshing memories of India’s halcyon past with his signature products and profoundly vivid imagery.
Every Sabyasachi product is lovingly and painstakingly created by the skilled hands of artisanal craftmen using traditional techniques passed on through generations. The House of Sabyasachi keeps artisanal craftsmanship, heritage, creativity, exceptional quality and par excellence service at the core of all its activities. Each handcrafted product is unique and each experience is memorable. The brand’s bridal couture is reflective of women and men who are modern but are also deeply rooted in tradition. Visitors to the Aashni + Co Wedding Show will have the opportunity of meeting the designer in person.
After three successful residencies at The Dorchester, Mayfair, Aashni + Co Wedding Show 2018 will transform one of the UK’s leading cultural venues, Somerset House, into a wonderland for discerning brides and fashionistas alike, setting a landmark precedent in the South Asian fashion and bridal sector in the UK. Some of India and Pakistan’s most celebrated designers will once again descend on the Capital to present their latest bridal and couture collections on one high-end platform. Showcasing alongside them will be the leading names in fine jewellery, accessories and wedding/ occasion services, with visitors having the opportunity of meeting their favourite and wish list designers and suppliers in person, accessibility being key to the show.
Participating brands to exhibit in the Department of Clothing will be: Sabyasachi, Tarun Tahiliani, Gaurav Gupta, Rimple & Harpreet Narula, Astha Narang, Bageecha, Elan, Gaurang, Mishru, Samant Chauhan, Shantanu & Nikhil, Shehla Chatoor, Shyamal & Bhumika and Varun & Nidhika.
Exhibiting brands in the Department of Fine Jewellery will be: Amrapali, Araaya, Birdhichand Ghanshyamdas Jewellers, Jaipur Gems, Jewels by Queenie, Khanna Jewellers, Moksh, Rose Diamonds and Sunita Shekhawat.
Participating names in the Department for Jewellery and Accessories will be: Aamir Naveed, Ahujasons, Ambreen Ahmed, Amishi London, Chakra, Isharya, Outhouse, Paraphernalia, Rani Pink, Rusaru, RWS, Shaan Mu and The Wedding House.
Style council will also be provided during the day through a series of intimate masterclasses with some of the most internationally respected names in styling, makeup artistry, wedding planning and the fashion and beauty blogosphere.
January being the seasonal buying and browsing period for Summer brides and grooms, Aashni + Co Wedding Show 2018 will curate the latest bridal, occasion wear and couture collections from the top tier of the South Asian design spectrum, alongside the leading brand names in jewellery, accessories and wedding services. The grandiose of Somerset House will be further transformed through floral styling by Zita Elze, an award-winning artist, designer, teacher, creator of the Living Embroidery Bridal collection and design consultant.
Aashni + Co Wedding Show
Somerset House, Strand, London WC2R 1LA
21st January 2018, 10.30am – 6.30pm
Standard Tickets: £25
Additional Masterclass Tickets to be announced shortly
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Additional Masterclass Tickets to be announced shortly
Tel: +44 207 985 0155
Store: Aashni + Co, 47 Ledbury Road, London W11 2AA
About Aashni + Co
Founded in autumn of 2012, Aashni + Co pioneers the most desirable edit in Indian high fashion. A beautiful concept store in the heart of London’s Notting Hill with ecommerce site, Aashni + Co has been established with the purpose of providing access to visionary designers of India for the residents of United Kingdom. Designers include Anamika Khanna, Anushree Reddy, Arpita Mehta, Manish Malhotra, Sabyasachi, Varun Bahl and like. Aashni + Co is set over two floors with haute couture, ready-to-wear collections, jewellery and accessories.
Aashni + Co, 47 Ledbury Road, London W11 2AA
About Aashni Anshul Doshi (Shah), Founder and Creative Director, Aashni + Co
For 30-year-old Aashni Anshul Doshi (Shah), opening a luxury, multidesigner boutique stocking a cocktail of the choicest Indian designers and couture in London’s quaint Notting Hill wasn’t part of Plan A. An erstwhile editor for commercials and Assistant Director for feature films, the London-based, Bombay-born entrepreneur’s life initially revolved around the magic of the cinematic experience. So much so that she moved to London to study filmmaking at The National Film and Television School and MET Film school at the age of 22. Little did she know, she was soon to be drawn into a different line of work, albeit one that would be just as aesthetically satisfying.
During her stay in the British capital, Aashni recognised a huge void of access to Indian design outside of India. Her intrinsic interest for curating and creating kicked in and were quickly channelled into building Aashni + Co, a vehicle to introduce a wealth of Indian fashion talent to London. An inherent passion for fashion, varied roles as a creative collaborator, interactions with likeminded people since the age of 18, culturally rich formative years in India as well as travel experiences have all played a vital role in writing Aashni’s success story. Ever since it’s inception in 2012, Aashni + Co has carved a niche for itself as one of London’s most sought after destinations for luxury Indian fashion, garnering attention from fashionistas and celebrities in the UK and Continental Europe alike.