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South Asian Women to lead the way in Elephant Atta’s Healthier Lifestyle Movement
Iconic South Asian chapatti flour brand Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. Since women, especially mothers, are core Elephant Atta flour consumers, the new integrated campaign plans to utilise their influence, alongside the brand’s own health credentials, to create a movement which affects not only individual households but also the wider community.
Bollywood startlet, Deepika Padukone, is to sizzle on screen for the title track of Rohan Sippy’s highly anticipated ‘Dum Maaro Dum’. Flaunting a new tattoo of a cobra, Deepika has set the tone for the racy remix,set to be the most explosive film track ever!
The new album "Sun Baliye" of the Bhangra Brothers appears in March, 2011, the follow up to 'Soni Muntear ' the long-expected, second album of the Duo. It was produced together with "RDB" from England which have also already worked for Snoop Dogg, Lil'Wayne, public Enemy and Peter Maffay. The fusion of urbane styles and HipHop beats with traditional Indian instruments and the Punjabi melodies is the sound of Bollywood and therefore a part of the new cultural and musical development of India. The Bhangra Brothers travelled with Panjabi MC through Europe and
performed togehter at the Worldmusic Award in Monaco.
The great boom in all things Bollywood and Indian was sparked off by a single smash hit: „Mundian To Bach Ke“ by Panjabi MC. Manmander Singh Kahi has performed the song with Panjabi MC on all the major stages of the world. After that great success, Manmander Singh Kahi and Gurinder Singh Bewas founded a new band – the „Bhangra Brothers“ – a riveting cocktail of the East and West. HipHop beats meet instruments from the party vibes of western India. The band represents a new form of expression for the cultural and musical movement. Since they were founded, the „Bhangra Brothers“ have been touring as a live band together with Panjabi MC. After the successful debut album in 2007 "Soni Mutear", the new album "Sun Baliye" appears in March, 2011. Beside RDB the probably best known Indian rapper 'Blitz' will be also represented. with a feature.
The Bhangra Brothers, whose musicians are Manmander Singh Kahi and Gurinder Singh Bewas, present „Sun Baliye Mutear“, an album that is produceded in England in collaboration with RDB and is very much in the style of the British Bhangra club culture.
The expressive duo are cousins and got together two years ago, wearing their traditional turbans as a visual expression of Sikh Indian club beat culture, spreading the message throughout the western musical world. The Bhangra Brothers are already cult in the Bollywood & Bhangra community: No band in the same genre was hired more often in the last two years. Their tracks are in very high demand – and are already on all the important play lists, such as the BBC Asian Network.
All Music by Manmander Singh Kahi, Gurinder Singh Bewas., Manjeet Sing Ral, Kuldeep Singh Ral and Surjeet Singh Ral All Songs published by syncron-arts UG Ausfahrt Musikverlag Produced and recorded by Bhangra Brothers and Ausfahrt Music / syncron-arts UG for Worldmusic Recordings. Postproduction at syncron-arts Wannsee Studios – Berlin, Germany by Ulrich Hornberg.