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UK’s leading retailer of South Asian high fashion AASHNI + CO goes online


Aashni + Co

Dedicated followers of fashion across the UK and globally are now able to shop the latest collections by India’s top tier designers at domestic, Indian retail prices as the UK’s leading retailer for South Asian high fashion. Aashni + Co, launches its much-awaited e-commerce platform at

Featuring a chic aesthetic and easy to navigate, online shopping system, consumers from not only the UK but across the globe will now be able to shop a carefully curated collection of the most sought-after designer collections through a simple, user-friendly process. Offering an extensive range of the most sought after designer pieces at affordable prices consistent with India, a further USP is the online store’s world-class customer service and e-shopping experience, reflecting the brand’s in-store reputation.



Additionally, the e-commerce aspect of will feature an array of designers as exclusives to the website and the informed Journal – a blog section featuring designer and influencer contributions and latest trend stories across Fashion and News; Beauty and Wellbeing; and Travel and Lifestyle – making the must-visit website for the cosmopolitan woman.



Designers in the pipeline include Anushree Reddy (exclusively available online with Aashni + Co), Anamika Khanna, Anita Dongre, Payal Singhal, Ridhi Mehra, Ridhima Bhasin, Rimple and Harpreet Narula, SVA, Varun Bahl, Gaurav Gupta and many more.


Aashni + Co was launched in 2012 to introduce the immense talent by the visionary designers of South Asia to UK customers. Having established itself as a leading retailer of top tier, South Asian fashion in the UK, connecting a global audience beyond geographical barriers with the store’s hero brands and designers has been the logical next step. The online aspect of the Aashni + Co brand stays true to its penchant for all things discerning and luxe and brings the modern Indian woman a specially curated edit of the best in fashion, with personalised customer service at its heart.