Topping-up education in Pakistan this Ramadan

Topping-up education in Pakistan this Ramadan

Ding partners with CARE Pakistan topping-up 1,700 teachers’ mobile phones during Ramadan.

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The world’s largest international top-up provider, Ding, have launched an exciting new partnership with CARE Pakistan, a not-for-profit organisation that educates 180,000 underprivileged children across Pakistan. By donating mobile top-up to the phones of the teachers employed by CARE Pakistan, Ding will give this 1,700-strong team ready access to data and thereby the wealth of educational aid and information online.


CARE Pakistan are the latest organisation to join Ding’s Corporate Social Responsibility programme, ‘Top-up for Good’. With an unrivalled global network that can reach 4 billion phones across 130 countries, Ding established the programme with the clear objective of getting more top-up on to more mobile phones of people in otherwise marginalised circumstances. Since early 2015 the company has been identifying existing customers who use the international top-up service for a good purpose and supporting them by offering additional credit.


Pakistan is in desperate need of educational support; the nation has the third highest number of illiterate adults in the world, 5.1 million children are currently not attending school with a large gender disparity and educational funding continues to decline. CARE Pakistan is a uniquely modelled foundation that takes over failing government-run schools and then puts high quality educational programmes in place employing well-qualified teachers and incorporating an effective monitoring system. As a result, CARE students perform on par with students from the nation’s top private institutions, but for a fraction of the price. Without CARE, these children would be locked into poverty; with the opportunities provided by a CARE education they graduate to become everything from doctors and engineers to Olympic athletes!


This partnership comes during Ramadan, a time when most Pakistanis are turning their thoughts to charitable deeds and Ding are proud to be able to play their part.