The Project – Rishi Rich
UK: Rishi Rich – the UK Asian super producer who shot to fame through his innovative fusion of Asian and urban sounds – releases his eagerly anticipated debut album ‘The Project’ through 2Point9 Records on August 7th.
Rishi is already one of the leading lights on the UK music scene and is well established through his previous work producing and remixing the likes of Mary J Blige, Britney Spears, Misteeq and Craig David.
He has created a unique sound that brings together traditional Indian sounds and hip-hop infused beats. These sounds have, over the past few years, influenced many renowned artists including Missy Elliot, Timbaland and Dr Dre. Shortly after joining 2Point9 Records in 2003, Rishi formed the Rishi Rich Project, a collective aimed at showcasing new artists.
The first single ‘Dance with You (‘Nachna Tere Naal)’ introduced R&B singer Jay Sean and Punjabi vocalist Juggy D, and went to No.12 in the UK charts. Jay Sean’s Rishi Rich-produced debut album ‘Me Against Myself’ followed, spawning 2 UK Top 10 singles, going multi-platinum in India and selling over 300,000 units worldwide.
‘THE PROJECT’ is the ultimate showcase for Rishi’s diverse production style, and is a testament to his ability to both nurture new talent and collaborate in fresh and innovative ways with established artists.
The culmination of a year in the studio with an global roster of artists, the album includes collaborations with some of the UK’s brightest stars (So Solid Crew hype man JD aka Dready and Jay Sean) and introduces a new line-up of international talent (including Reggaeton artist Mr Phillips, French-Canadian R&B vocalist Chhaya, Bajan singer Alison Hines, USA singer Mana from Timbaland’s camp, UK Urban artists Baby Blue and J2K & Norwegian-Pakistani vocalist Rafaqat Ali Khan).
With ‘The Project’ Rishi’s trademark fusion of bhangra, traditional Indian music and urban beats has been extended to take in dancehall, reggaeton and soca, alongside lyrics in Punjabi, Hindi, French & English. A groundbreaking blend of Bhangra, Hip Hop and Reggaeton – with additional production from the Luny Tunes camp, the hit-makers behind Daddy Yankee’s world-wide hit ‘Gasolina’ and leading lights on the burgeoning Reggaeton scene – ‘Push It Up (Aaja Kurieh)’ and follow up future hit ‘Stomp’ perfectly reflect the album’s global flavour.
It’s also an upfront taster of what’s in store for autumn 2006, when Rishi Rich & Luny Tunes release their collaborative album ‘Bhangraton’, through 2Point9 Records UK & Mas Flow/Machete Records US.