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The crème of Pakistani designers in the UK for the very first time

Eid Shopping Soiree: An afternoon that will bring together the crème of Pakistani designers in the UK for the very first time

Hina-RasimHina Rasim, a leading UK fashion house that offers some of the most celebrated Pakistani designers, will be bringing to London, an exclusive UK event on the fashion calendar. Taking place on Saturday 23rd May at Raddison Blu, Portman square, London W1, Eid Shopping Soiree is a showcase of four of Pakistan’s most lauded fashion couturists – Ammara Khan, Sania Maskatiya, Faiza Samee and Rozina Munib for the very first time together on one international platform.

The event will provide shoppers a unique buying experience to elevate the mood of the festival.


The full-day event, which is a free to attend, open exhibition for the general public between 11-6pm, will showcase a wide range of luxury prêt from the designers’ latest SS 15 collections. Importantly, prices will be competitive and in line with Pakistani retail prices.

Ammara Khan, who will be making her UK debut through the event, has been coined by Vogue India as a true modern day ateliermaking waves in the Pakistan fashion industry.Having studied at the Fashion Institute of Technology (FIT) New York and Polimoda in Florence, she specialises in evening wear silhouettes.

On exhibiting in London for the first time she said: “ I’m very excited to present my new exclusive SS15’ collection to the UK market. Buyers will get a chance to shop a varied blend of pastels in intricate lace, a collection that will complement women of all shapes. The event will also feature my signature-embellished trousers. I’m pleased to be collaborating with an entrepreneur like Hina Rasim, who has an eye for couture and through her store is creating opportunities to allow fashion to transcend from the east to the west”.

UK buyers will be treated to exclusive collections of beautiful laces from Ammara Khan, hand block prints on silk from Faiza Samee and Sania Maskatiya’s “Ara-Ornaments” collection which draws inspiration from the art of ornamentation featuring decorative motifs. The exclusive pieces from each designer will not have been seen or be available anywhere in the UK before the event.


Hina Rasim Ltd launched in 2011 in the UK and has fast established itself as a reputed retailer stocking some of the biggest names in Pakistani fashion such as Elan, Shehla Chatoor, Sana Safinaz and Ayesha Farook Hashwani.

The event will also feature make-up artist Khadija and jewellery brand Tanaya who will be showcasing her latest collection.