INDIA’S 20 MILLION PLUS YOUTUBE SENSATION – THE KULT OF KOLAVERI

Sony Music India has created a viral phenomenon, the likes of which has never been seen before in India, for the cross cultural Tamil-English musical hit Why this Kolaveri Di. Reaching over 20million hits and counting on Youtube, 3.6 million Facebook shares and #Kolaveri hash tag trending on Twitter amongst media, fans, journalists, celebrities and industry barons in just over two short weeks, Why This Kolaveri Di has become an overnight hit that has now crossed over into the international markets.