Swami NEW Album ‘ Equalize’ Launching Summer 2007
Previous Swami albums were more of an exploration into the British-Asian club experience of London and Birmingham…However, in the futuristic globalized MySpace music era, as leading pioneers of British urban music, Swami are making bolder and bigger statements by seeking out much wider inspiration…
The brand new album ‘Equalize’ ventures way beyond the local London studios with a new found excitement of globe hopping melodies, crossing rhythms and languages unlike any predecessor. With their core trademark electronic bhangra sound, Swami’s ‘Equalize’ journeys much further afield interacting with the parallels of North African hip-hop of France, the Zulu Rn’B of South Africa, the black soul and rap of east coast USA, as well as the sounds of their London via Delhi DJ hybrid mixes…. The result is a unique commercial edged pop record with a heavy-hitting unstoppable desi dancefloor groove…
Initial ideas of ‘Equalize’ were ironically developed in the Indian recording studios of Swami’s ancestral home Phagwara in Punjab, India. Inspired by the musical travels of Damon Albarn, experimenting with a wealth of eclectic track ideas developed in London, DJ Swami’s intention was to indulge in the most authentic desi vocal and instrumentation parts possible on what was always going to be their most progressive and experimental record to date. Allowing the songs to travel further into other corners of the world created an even greater musical energy exchange on an unprecedented scale. By connecting with recording studios in NYC, London, Nice, Punjab Johannesburg and Sydney via the Internet, Swami were moving tracks between studio engineers and musicians sometimes on up to four continents simultaneously…
From the Daft Punk in Punjab styled ‘Electro Jugni’to the Bronx driven Beyonce meets Bhangra across James Brown funky horns on ‘Hey Hey’, Swami’s progressive thinking has been truly captured. Stylized yet internationally open-minded, their new found freedom shows no boundaries: from the Sub Focus style Dn’B driven drink issues on ‘Ching’ to the poetic AR Rahman style Bollywood cinematic imagery of ‘In Your Eyes’ to the tri-lingual in ya face Dr. Dre hip-hop flowing ‘Pushin’’ crossing Punjabi to Zulu to the rap flow of Pras Michel of the Fugees…
The most progressive international desi album of our time is here… Moving from an introspective urban soundscape to a renaissance of internationally inspired credible pop with elements of 80s electro and funk, ‘Equalize’ is bhangra entering a totally new generation… With a playground of ideas inspired by the digital age, equality and musical originality that is free of mono-cultural propaganda, Swami’s MySpace pages are gonna keep spinning across the planet for the foreseeable future…
Sample track
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