Sports Illustrated Group Announces SI SWIMSUIT 24/7
A First of Its Kind Launch Initiative for the
Annual Swimsuit Issue
Club SI Swimsuit presented by Las Vegas Convention and Visitors Authority to be held at LAX in Luxor Hotel and Casino Southwest Airlines to unveil “SI One” a 737-700 wrapped in Swimsuit Imagery
NEW YORK (February 9, 2009) – The Sports Illustrated Group today announced details for “SI Swimsuit 24/7, From New York to Las Vegas,” a groundbreaking experiential marketing initiative dedicated to the highly-anticipated 2009 Swimsuit Issue. “SI Swimsuit 24/7, From New York to Las Vegas” features the organization’s first Swimsuit launch event in Las Vegas and the first Swimsuit branded airplane.