Ranveer Singh Turns Ranveer Ching!
Ranveer Singh became the first mainstream Bollywood actor to endorse a condom brand and now Ranveer signs with popular food brand “Ching Noodles!”
The video is directed by Shaad Ali and choreographed by Ganesh Acharya.
“A hatke brand like Ching’s needs an equally hatke brand ambassador. Ranveer Singh, being the hottest and most hatke star of his generation, is a perfect brand fit. As a brand aimed at today’s youth and young housewives, we felt Ranveer was the ideal youth icon who had pan-Indian appeal across all age groups,” says Mr. Ajay Gupta, MD, Capital Foods.
Ranveer who’s known to choose his endorsements very carefully had this to say signing with the brand “I’m really happy to be associated with Ching’s Secret. I am personally a Hakka Chinese fanatic! So I leaped at the offer when the good folks at Ching’s Secret approached me to be their brand ambassador! I’m a big fan of their noodles, soups and their masalas – they’re really hot and spicy – just the way I like it! I am proud to be the face of the pioneer brand of the Hakka Chinese flavour in India and the world.
Ching’s Secret is the brand that is partly responsible for making Chinese the second most popular cuisine in India! Synonymous with Hakka Chinese since 1996, it quite literally offers all the food ingredients and products required to make delicious Chinese at home. Catering to the demanding Indian palate that craves for Chinese with a desi twist, Ching’s has constantly come up with innovative, do-it-yourself Chinese food products. From the one-of-a-kind Schezwan Chutney to the Instant Schezchow Soup (a special blend of Schezwan and Manchow, with noodle bits) or the range of Chinese Miracle Masalas for a quick, 3-step approach to making Chinese food to the speciality sauces, Ching’s gives its die-hard customers instant Chinese gratification!
Ranveer also took part in making of the song and penned the lyrics for the “Manchow Rap.”