Pictures From The Cibeles Madrid Fashion Week – ANA LOCKING
This year is the perfect date for remembering one of the lesser known and probably most revolutionary inventions of the fabulous and controversial world of fashion.
A century has lapsed since Alexander Stepabonner Marcus invented a practical machine based on a kettle and steam which, through its internal combustion, generates an arch of heat which changes under the principles of thermodynamics into an indicator of success, into an Arc de Triumph.
Its inventor asserted that, with proper knowledge of the
nature of heat and the great laws which govern power conversions, you could manage to see perfectly the best way to achieve «Success», its development, its duration, how to overcome criticism, critics and not only how to achieve it but, what is more important, how to keep it and to ensure that the arch always trends upwards.
And, in order to attest to how well his invention worked, Alexander kept in his diaries (still unpublished) letters from some of his most well-known customers. It is said that his machine was responsible for the success of creators as prestigious in the history of fashion as:
- Jeanne Lanvin
- Jacques Fath
- Jean Patou
- Coco Channel
- Elsa Schiaparelli, among others.