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PARICHAY – AN INTERNATIONAL MUSIC MOVEMENT IN HIMSELF
As a ‘triple-threat’ artist, Singer/ Producer/ Songwriter,Parichay’searlier released single‘Tum Habibi’featuringDTP Rapper Joe Louishadalready created a sensation in the UK Music chartsand his track‘Tum Habibi’was featured at the No 1postionforthreeconsecutive weeks andTop 20 for over 20.
He’s a young and fresh bhangra artist with an international fan base already locked in place.Parichay’smusical journey began at the age of 12, as a winner of the most popular Bollywood music show –‘Antakshari’–aired onZee TV. Ever since then,Parichayhas gone onto performandheadlineatover 300 live shows and festivals worldwide, including several high-profile events such as the, Miss India-Canada Beauty Pageant, desiFEST Toronto/ VancouverandUK Asian Music Awardsto name a few.
Recently named‘Artist of the Month’ on Worldspace Satellite Radioand having been featuredandinterviewed on India’s top Radio Stations ‘Mirchi 98.3FM’and‘FEVER 104 FM’ as well as the hugely popular Friction show on BBC Radio in the UK,Parichay’s ‘No Boundaries’entered the charts at India’s biggest music store chain, ‘Rhythm House’ atNumber 7 as well.Parichaythen went on to collaborate withRDBon the House Mix of the title song of the Bollywood blockbusterhit,‘Yamla Pagla Deewana’,featuringthe Deol acting dynasty of Bollywood –Dharmendra, Sunny Deol and Bobby Deol. He performed this single live at the highly prestigiousIIFA Rocks eventas part of the IIFA Awardsin Torontoin June this year.
Parichay’ssmooth vocals have quite simply created a magical effect on this club track currentlyhit, championing theclubs and radioairwavesacross the world.Parichayhas had an amazingly succesfull 2011, with one of thehighest viewed MySpace and YouTube profilesamongst Independent South Asian artists in Canada,and the huge success of thetracks‘Qween of Spades’, ‘Deewana Tera’, ‘Kasam Se’and‘Tum Habibi’, which have reached top spots on several charts in the UKandNorth America such as Sabrang 94.7FM Radio (Calgary), Red FM 93.1 (Vancouver)andBBC Radio (UK).Having featured onRDB’sforthcoming album‘Worldwide’as well as onseveralsoon-to-be-released Bollywood projects, there is no doubt that this collaboration is set to leave a mark in the industry for years to come.
Parichaycontinues to produce records for Asian artists as well as mainstream acts such as the single‘Fly Away’for Toronto/ DC rapper, Hennesseyy. All in all, this Canadian,desi-urban artist is here to stay and bring the music industry a breath of fresh air with his recently released sophomore album‘All New Everything’.
With an undeniable nostalgia to his tunes, Parichaybelongs to the league of extraordinary musicians who is spreading the unique music fever all over the globe!