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Designers, sponsors and the City of Miami Beach unite to honor the momentous occasion



Miami Beach, FL (June X, 2014) In 2004, IMG Fashion was commissioned by the Greater Miami Convention and Visitors Bureau to bring the glamour of the runway to the shores of South Beach, positioning Miami as a fashion hotspot. Since then, Mercedes-Benz Fashion Week Swim has attracted visitors from around the world, and has generated millions of dollars for the local economy; while offering the world’s top Swim brands an unsurpassed platform to debut their collections to an audience of media, buyers and global consumers.


Now nearly 200 designer runway shows and 100,000 guests later, MBFW Swim is set to celebrate its 10th year as the most impactful Swim industry event and Miami Beach as the capital of swimwear. Today, IMG Fashion announces the impressive preliminary lineup of designers showing their 2015 Swimwear collections, on July 17-21, 2014 at The Raleigh: POKO PANO, DOLORES CORTÉS, FRANKIE’S BIKINIS, WILDFOX SWIM, WE ARE HANDSOME, BEACH BUNNY FEATURING THE BLONDS, CAITLIN KELLY DESIGNER SWIMWEAR, L*SPACE BY MONICA WISE, MIKOH, RIP CURL, MARA HOFFMAN, MAAJI SWIMWEAR, LYCRA, CM CIA.MARÍTIMA, GOTTEX, CAFFÉ SWIMWEAR, BELUSSO, MEEGAN ELIZABETH HAWAII, LULI FAMA, SUBOO, 6 SHORE ROAD, SAUVAGE, AGUACLARA SWIMWEAR, AQUARELLA SWIMWEAR, MIA MARCELLE, TOXIC SADIE SWIMWEAR, A.Z ARAUJO, LILIANA MONTOYA SWIM, MINIMALE ANIMALE and INDAH.


“Ten years ago, we set out to create an event that would help boost tourism in July and would complement the designers’ business objectives at the trade shows. Together with our partners, we came up with Mercedes-Benz Fashion Week Swim which gives designers the ability to tell their brand story on the runway, while helping boost their sales on the tradeshow floor and solidifies Miami as a stylish summer destination ,” says Jarrad Clark, VP and Global Creative Director, IMG Fashion Events and Properties. “Mercedes-Benz Fashion Week Swim is now the largest swimwear event in the world with designers from across the globe choosing the Miami runways as the place to debut their Swim collections, and we look forward to this year’s event being a celebration of everyone’s success.”


In honor of this milestone, numerous events and activities have been planned at The Raleigh and around the city. The event will commence with the official MBFW Swim Kick-Off Party with a guest DJ, celebrities, designers and VIP’s celebrating the start of the shows. The kick-off party will commemorate the last 10 years with a special presentation around The Raleigh pool to honor designers who have helped make Mercedes-Benz Fashion Week Swim a success.


Mercedes-Benz will be celebrating numerous brands who have shown throughout the last decade, by specially wrapping ten 2015 C-Class cars in prints by designers who will each represent a year from 2004-2014. The designer-print wrapped cars will welcome guests to the event each night, with a rotating selection parked on 18th street and Collins Avenue, where Event invitees enter shows, and fashion fans can snap pictures next to their favorite designer prints. Mercedes-Benz and IMG Fashion will be launching a social media campaign along with the announcement of the designers chosen to create the wraps in the upcoming weeks.


“Mercedes-Benz is proud to be the title sponsor of the fashion industry’s most prestigious swimwear event,” said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA.  “We can’t wait to celebrate the 10th Anniversary and reveal the commemorative designer prints on our newly designed 2015 C-Class.”


Over 10,000 guests are expected to walk through the Raleigh, with 500 members of the international media and industry attending the shows to cover the latest in swimwear for 2015.


Title sponsor Mercedes-Benz is joined by American Express®, TRESemmé, Ipanema, PANDORA, The Raleigh, Ocean Drive Magazine, California Apparel News Waterwear


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