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Check out pictures from Mercedes-Benz Fashion Week Miami Swimwear Catwalk (Now in its 10th year)



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Miami Beach, FL (June X, 2014) In 2004, IMG Fashion was commissioned by the Greater Miami Convention and Visitors Bureau to bring the glamour of the runway to the shores of South Beach, positioning Miami as a fashion hotspot. Since then, Mercedes-Benz Fashion Week Swim has attracted visitors from around the world, and has generated millions of dollars for the local economy; while offering the world’s top Swim brands an unsurpassed platform to debut their collections to an audience of media, buyers and global consumers.

Now nearly 200 designer runway shows and 100,000 guests later, MBFW Swim is set to celebrate its 10th year as the most impactful Swim industry event and Miami Beach as the capital of swimwear. Today, IMG Fashion announces the impressive preliminary lineup of designers showing their 2015 Swimwear collections, on July 17-21, 2014 at The Raleigh: POKO PANO, DOLORES CORTÉS, FRANKIE’S BIKINIS, WILDFOX SWIM, WE ARE HANDSOME, BEACH BUNNY FEATURING THE BLONDS, CAITLIN KELLY DESIGNER SWIMWEAR, L*SPACE BY MONICA WISE, MIKOH, RIP CURL, MARA HOFFMAN, MAAJI SWIMWEAR, LYCRA, CM CIA.MARÍTIMA, GOTTEX, CAFFÉ SWIMWEAR, BELUSSO, MEEGAN ELIZABETH HAWAII, LULI FAMA, SUBOO, 6 SHORE ROAD, SAUVAGE, AGUACLARA SWIMWEAR, AQUARELLA SWIMWEAR, MIA MARCELLE, TOXIC SADIE SWIMWEAR, A.Z ARAUJO, LILIANA MONTOYA SWIM, MINIMALE ANIMALE and INDAH.


“Ten years ago, we set out to create an event that would help boost tourism in July and would complement the designers’ business objectives at the trade shows. Together with our partners, we came up with Mercedes-Benz Fashion Week Swim which gives designers the ability to tell their brand story on the runway, while helping boost their sales on the tradeshow floor and solidifies Miami as a stylish summer destination ,” says Jarrad Clark, VP and Global Creative Director, IMG Fashion Events and Properties. “Mercedes-Benz Fashion Week Swim is now the largest swimwear event in the world with designers from across the globe choosing the Miami runways as the place to debut their Swim collections, and we look forward to this year’s event being a celebration of everyone’s success.”