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Wednesday 8th July, Bayswater, London: This evening welcomes the taste of real Indian food to West London as award-winning casual dining restaurant, Masala Zone, opens the doors of its new branch in Bayswater.  
The impressive site of the new Masala Zone, Bayswater restaurant, formerly a bank, will entertain diners against the vibrant backdrop of an exotic pop art collage of firecracker labels from the town of Sivakasi in Southern Tamil Nadu, home to the world’s second largest printing press. Linked to gigantic printing presses with in-house studios and artists, Sivakasi produces a kaleidoscopic range of colourful, kitsch posters and calendar art for the millions in India. 
As with each restaurant of London’s most innovative and authentic casual Indian dining venue, Masala Zone in Bayswater has its own distinct style, artistically themed around a particular tradition of Indian art and culture. Seating capacity for the restaurant is 110 (with no reservations), with a separate Party Room zone for 36 – the perfect setting for private functions against the backdrop of a crimson hued collage of Bollywood film stars and languid art. 
Masala Zone serves delicious, authentic and wholesome Indian food, covering dishes from street food favourites, tandoori grills and curries from many regions of India, to traditional home-style balanced thali meals. The differentiation factor about Masala Zone restaurants is that each is headed by an experienced chef who decides every day what their daily changing offering of vegetables, lentils, raita, rice and thali canapé will be, so each  restaurant offers a different thali meal every day. Desserts include popular Indian options such as gulab jamum, rasmalai, kulfi and falooda, the traditional Indian sundae.
There is a special Children’s Thali and an Ayurvedic Thali with low GI dishes which is suitable for diabetics. Beverages will include fresh fruit juices and well chosen wines by the bottle, glass and carafe.
 A food to go and delivery service will be provided for the local area, commencing on 13th July 2009. Masala Zone and its highly respected sister restaurants – Chutney Mary, Veeraswamy and Amaya – are part of the Masala World Group, popular with celebrities such as Gwyneth Paltrow, Reese Witherspoon, Jemina Khan, Fabio Capello , John McEnroe and Ryan Phillippe.  
Masala Zone’s new Bayswater restaurant opens to the public on Thursday 9th July at 75, Bishops Bridge Road, Bayswater, London W2 6BG. Tel: 020 7221 0055.