IIFA enters its second decade of celebration in Sri Lanka
The 3 day Videocon IIFA Weekend, which reaches its pinnacle with the Micromax IIFA Awards plays host to the who’s who of the Indian film industry, the corporate world, dignitaries from India and the region, world media and Indian Cinema fans from across the globe.
The Videocon IIFA Weekend 2010 will showcase the IIFA Foundation Fashion Extravaganza, FICCI-IIFA Global Business Forum, IIFA Foundation Celebrity Cricket Match, IIFA Film Workshops and the ultimate in glitz – the Micromax IIFA Awards.
The Videocon IIFA Weekend is expected to garner massive international coverage for the country, showcasing Sri Lanka as the destination of choice for business enterprise and tourism. Deputy Minister of Economic Development for Sri Lanka- Hon. Lakshman Yapa Abeywardana said, "With the dawn of the new era in our island, Sri Lanka, which is renowned as the “Pearl of the Indian Ocean” has great potential in expanding its vistas in Investment, Tourism, Agriculture and other sectors that will immensely contribute towards the rapid development drive initiated by the Government. IIFA will play a vital role in further strengthening the mutual cooperation of the two nations.” Speaking on the way forward and growing importance of the Sri Lanka-India partnership, Sabbas Joseph, Director, Wizcraft International said, “IIFA is pleased to partner with Sri Lanka Tourism to initiate engagement and discussion for exciting projects, focused on the north and east regions of Sri Lanka.
Our work with the UNICEF, Habitat for Humanity and the discussions at the FICCI IIFA Global Business Forum, will bring focus to the development and reconciliation process at Sri Lanka. With the glamour quotient being at an all time high we are delighted that all roads lead to Colombo, as IIFA puts on a grand three day show in the heart of Sri Lanka. ”
Day one of the much awaited Videocon IIFA Weekend will be set in motion with the IIFA Global Press Conference with over 400 local and international media in attendance. The first night of the Weekend will see the trendsetting IIFA Foundation Fashion Extravaganza which will be a trail blazer event in Colombo, with Indian and Sri Lankan fashion designers showcasing their collections.
The stylish duo of Viveik Oberoi and Dia Mirza will host the trendy night. The extravaganza is presented by Avirate Fashions from Timex Garments in association with Gitanjali Lifestyle.
The IIFA Foundation Fashion Extravaganza will be spread over two days and is of special significance as it supports the IIFA Foundation. The Foundation is a charity organization set up by the IIFA’s to support families of the film industry workers who have been adversely affected during the production of films. This year, the fashion extravaganza, ‘IIFA Rocks’ will feature Indian designers Manish Malhotra and Vikram Phadnis and leading Sri Lankan designers Yoland and Kanchana (KT Brown).
Speaking on the association with the IIFA, Mr. Sunil Tandon, Chief Marketing Officer, Videocon Group said, "We are delighted to partner with the IIFA and present the Videocon IIFA Weekend for the second consecutive year. The Videocon brand has evolved over the past year to emerge as a vibrant convergence of next-generation entertainment, convenience and communication. The Videocon IIFA Weekend is an extravaganza that brings together and showcases Indian entertainment on a global platform and presents us the perfect opportunity to celebrate our brand evolution amidst India's colourful cultural diaspora."
Micromax, the title sponsor of the IIFA Awards 2010, today unveiled the IIFA edition of Micromax Q55 Bling mobile phones. Business Director, Micromax Mobile, Vikas Jain said, “Today mobile phones are the nucleus of entertainment for Gen X, who don’t just look out for mesmerizing or couple of fascinating features, but indeed, want the best of both to be packaged in the right mix. The new Micromax Q55 Bling IIFA limited edition phone is set to deliver it all, and to be precise, it’s set to rock the entertainment lovers with an exhilarating IIFA experience. The Micromax Q55 Bling phone, is an altogether unique category in the mobile telecommunication services that would reinvent your experience with the gadget each time you hold it to do something new.”
Day two kicks off with the FICCI-IIFA Global Business Forum presented by ERI (Environmental Resources Investment PLC.) The Forum will be inaugurated by HE the President of Sri Lanka, Mahinda Rajapaksa and will be addressed by respected personalities from the world of business, entertainment and cricket from India and Sri Lanka. Speakers in the ilk of Basil Rajapaksa, Hon. Minister of Economic Development, Ajith Nivard Cabraal, Governor – Central Bank, Ashok K. Kantha, High Commissioner of India in Sri Lanka, Dr. Shashi Tharoor, Member of Parliament, Jyotsna Suri, Chairperson and MG Director, The Lalit Suri Hospitality Group, Dr. Mukesh Aghi, Chairman and CEO, Steria Ltd, Mr. Vikas Jain, Business Director, Micromax Informatics Ltd. and Karan Johar, Director, among others will discuss the building of economic partnerships between India and Sri Lanka, investing and rebuilding the new North – East Sri Lanka and the future of ‘cricketainment’. The event is co sponsored by BOI and Green Lanka Shipping, while Hilton Colombo is the Hospitality Partner.
The morning session of Day two consists of an IIFA Film Workshop, held for aspiring students in film related studies. An expert panel from the Indian Film Industry with eminent speakers like Director, R. Balki, international actor, Anupam Kher and Sri Lanka’s own, Jacqueline Fernandez will share their experiences with the students. The second part to the IIFA Film Workshop is a networking session amongst distinguished personalities from the Indian and Sri Lankan Film Industries. This interactive session will include topics based on direction, film making, cost effective co-productions etc. This event is co sponsored by Event Concepts and the Ceylon Continental is the hospitality partner.