Hrithik Roshan To Endorse Car Audio Products Brand, Ground Zero
It’s music to Hrithik Roshan’s ear as the Bollywood superstar and dance extraordinaire has now been targeted by Ground Zero in India to endorse the car audio and accessories brand.
Sahil International is the exclusive and authorised importer and distributor of all Ground Zero products in the country and has put in place a 360-degree marketing campaign with Hrithik to expand Ground Zero’s consumer base in India. The Just Dance and Krrish 3 star ‘truly reflects the classy, high-end charismatic persona of the brand and is a true embodiment of the brand’s philosophy’ said Sahil Sani, Managing Director, Sahil International, and it appears that the admiration is mutual with Hrithik stating ‘I am proud to represent Ground Zero. My love for music and the brand’s vision together will be a mutually rewarding collaboration’.
Ground Zero joins exclusive brand names such as J Hampstead, Rado and Mountain Dew in signing the actor with the view of reaping the benefits of the star’s iconic status internationally. Hrithik Roshan is currently filming for the Indian film re-make of Knight And Day with Katrina Kaif, and will be resuming his superhero character in Krrish 3, out this Diwali 2013.