Finalists this year include Marley’s Mellow Mood, a range of philanthropic soft drinks created in the name of the iconic reggae legend, as well as Portuguese chicken kings Nando’s who are in the running for Best Packaging of the Year award, for their new range of Peri Peri sauces.  
The Restaurant of the Year category promises to be a hotly fought contest, with the newly opened and widely acclaimed oriental Mayfair eatery Hakkasan, the Covent Garden branch of Jamie Oliver’s ‘Italian’ chain and independently owned Cheltenham based restaurant The Curry Corner, which shot to fame courtesy of Gordon Ramsey’s F Word, all vying for the top spot.   
Exotic fruit juice brand, Rubicon makes a play for the Jaguar Best Marketing Campaign following its hugely powerful and vibrant campaign around last years World Cup Cricket, while High Street supermarket giants Tesco and Asda battle it out for East End Foods Best National Retailer. 
The Awards, now in their third year have been created by the World Foods Association and recognise not only the incredible growth within this sector, but also the diversity of cultures and communities that the industry is inspired by. 
The Awards are open exclusively to companies specialising, promoting or stocking products from the following countries: Asian, Oriental, African, Afro-Caribbean, European, East-European, Middle Eastern, South American and Mediterranean. As the Awards enter the home stretch, the high-profile panel of judges, that includes respected industry experts, Adam Leyland, Editor of The Grocer, Simon Numphud, Head of AA inspectors and Mintel’s Director of Innovation & Insight David Jago, start the final winners selection. KPMG’s Sheel Gill will again audit the judge’s results to ensure complete confidence in the judging process.

The full list of finalists for the 3rd Annual Food Awards are:  ASDA Product of the Year

  • Marley’s Mellow Moods Soft Drinks Range
  • Jammin by Tesco
  • Oloves

 Morrisons Best Packaging

  • Marley’s Mellow Moods Soft Drinks Range
  • Cofresh – Aisha’s Chilled Range
  • Nando's Peri Peri Sauces

 Wholesaler of the Year

  • Elbrook Cash & Carry
  • JJ Food Service

 Jaguar Marketing Campaign of the Year

  • Amoy – Your Partner in Taste
  • Asli Atta – Bollywood Campaign
  • Rubicon – Summer of Cricket

 Madhus Catering Supplier of the Year

  • JJ Food Service
  • Mission Foods
  • Euro Foods

 Rajah Independent Retailer of the Year

  • Pak Supermarket
  • SeeWoo
  • Quality Foods

 East End Foods National Retailer of the Year

  • Asda
  • Tesco

 Restaurant of the Year

  • Jamie's Italian
  • Hakkasan
  • Curry Corner
 Award-winners for both Entrepreneur of the Year and Patak’s Lifetime Achievement Award categories will be announced at the glittering gala ceremony on 1st October.  

Lenny Henry

Comedy legend Lenny Henry is set to host the Awards for the second year running, and says of the finalists and the industry that has inspired the Awards:  “World food is more popular now than ever before and the range and quality of products entered for this year’s awards shows how far the industry has come in the past few years. “With a big name line up of finalists like See Woo, Tesco, Asda, Nando’s and Rubicon as well as Hakkasan and Jamie Oliver, the World Food Awards hope to drive world food further into the mainstream and celebrate the people who have worked so hard to help it evolve into a thriving and compelling industry.” 
The World Food Awards 2011 will be broadcast on Star Plus to over 1 million viewers in the UK alone.
 Sponsors include ASDA, East End Foods, Jaguar, Madhu’s, Morrisons, Patak’s, and Rajah.
See more on the World Food Awards