Eros International unveils first look of Aladin and announces promotional campaign with Godrej Eon
Amidst much glamour & fanfare, Eros International revealed the first look of their forthcoming film ‘Aladin’ yesterday at Taj Lands End, Bandra.
Mr.Biren Ghose from Eros International, along with Director Sujoy Ghosh and actors Riteish Deshmukh & Jacqueline Fernandez introduced the Aladin promo to the press fraternity, which was followed by a loud & cheerful applause.
The production house also announced a mega tie-up with Godrej Appliances to launch the Godrej-Aladin ‘Make A Wish’ offer. This is one of the biggest possible consumer promotion schemes in India where 3 major wishes of the Indian consumers could be granted on purchase of Godrej appliances this festive season:
Wish No. 1 – Act in the next Bollywood Blockbuster
Wish No. 2 – Dinner with Amitabh Bachchan
Wish No. 3 – Free Home Appliance
Godrej will also be sharing a part of their revenues from this offer to the ‘Make-A-Wish-Foundation’. Ms. Jyoti Deshpande, COO & Commercial Director, Eros International said, “Aladin is a fun filled modern day adaptation of the timeless classic which promises to entertain the entire family. We are very excited with our strategic brand tie-up with Godrej Appliances to promote our film synergistically as well as bring a little bit of magic to people’s lives this festive season”.
Director Sujoy Ghosh commented, “Like Aladin, each one of us would love to have a Genie in our lives. This initiative will not only fulfill wishes of some lucky people but will also bring smiles to several children, which is a truly commendable gesture.”
Commenting on the tie-up, Riteish Deshmukh said, “It is an honour to portray the role of a boy hero in this contemporary take of the classic story. The journey to finding the magic within is the transformation everyone seeks. Godrej Appliances is extending this further through this wonderful contest to everyone”.
Debutante actress Jacqueline Fernandez added, “Playing Jasmine in my movie debut, in this classic family love story retold was a wish come true. This Diwali, Godrej’s offer to its customers gives you a chance to make your wish come true as well!”