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Screen Legend Amitabh Bachchan is set to make Olympic history as London 2012’s first Torch Bearer from the Indian film fraternity At The London 2012 Olympic Games (Thurs 26th July).

COLORS – India’s most popular TV channel officially is added to UK’s popular Asian bouquet, VIEWASIA

It is official – India's most widely viewed channel, COLORS launches on Monday, 19th April 2010 in UK's popular Asian TV bouquet, VIEWASIA – strengthening its dominant position further into a new bouquet of eight channels. And with Sony Entertainment Television Asia, MAX, B4U Movies, Aaj Tak, ARY Digital, SAB and Sahara One forming an amazing arena of entertainment, it means variety, quality and innovation in terms of TV viewing.


Now with COLORS, VIEWASIA consolidates its position as Britain's finest provider of Asian family entertainment. And yes, value for money. The VIEWASIA subscription package price for eight channels remains at £17.99; so bringing more 'color' into your life is free!

With a gamut of shows focused on providing meaningful and differentiated entertainment, COLORS burst on to the Indian television scenario in July 2008 and has since then gone on to capture the number one spot in the genre, replacing the decade long leader, within a year of its launch. Now, as it expands its global footprint, COLORS is confident that its lineup of shows with their unique story lines which provide a slice of India with entertainment that transcends region, religion, gender and age, will help the South Asian diasporas to connect with its roots better.

Shedding light on this development, Rajesh Kamat, Group COO, Viacom18 and CEO COLORS, said, "Becoming an encrypted pay channel was always on the cards for COLORS. It gives me immense pleasure and pride to see COLORS as a part of the VIEWASIA package. I am positive that this association will prove to be very profitable and will produce some excellent results for us while we entertain our audiences in the UK.

Rajan Singh, Executive Vice-President – International Business, Sony Entertainment Network, said: “Our objective has been clear from the beginning – to provide value entertainment to our audiences without pinching their pocket. We almost halved our subscription fee to just £17.99 for 7 channels when Sony-B4U joined MAX MIX to create VIEWASIA. And now, with the inclusion of Colors in the VIEWASIA bouquet, keeping with our objective Colors will be added without any additional cost to the VIEWASIA package price”.

With the backing of entertainment powerhouse Sony Entertainment Network, which has been present for over a decade in the UK, VIEWASIA represents a one-stop shop for Asian viewers. With a mix of innovative programming across all genres, it is changing the television landscape in the country.

The now more COLOR-ful VIEWASIA is all set to invade the drawing rooms of British audiences, for whom the TV experience will never be the same again.

COLORS is available on Sky digital 829. Prices of VIEWASIA start from just £9.99 per month with no annual contract. To subscribe, please call 08448 55 22 22.

COLORS - India's most popular TV channel officially is added to UK’s popular Asian bouquet, VIEWASIA