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Bowled over by! will be the exclusive online portal for viewers across UK/Europe, North America, Middle East, South Africa and Australasia to watch the on-pitch action live as it happens, for only £4.99 per game.[1] The games can also be purchased to view at a later date at the simple click of a mouse.


Comprising of 34, adrenaline-fuelled matches played over 30 days from 9th March to 7th April 2008, the ICL Twenty20 will be an unmissable international event for cricket fans and enthusiasts across the globe. Stars of the international cricketing world, as well as up and coming talent, will be united specifically by the ICL and divided into county-style teams. The tournament will showcase the formidable talents of a new generation of players, as they play out their abilities against the finest of the international cricketing world. Star players include: Brian Lara (West Indies); Andrew Hall (South Africa); Stuart Law (Australia); Hemang Bandani (India); Russel Arnold (Sri Lanka); Moin Khan (Pakistan); and Craig McMillan (New Zealand), among many others.’s partnership with the Essel Group for this spectacular sporting event is a further example of the website’s foray across the entire kaleidoscope of entertainment and leisure. In speaking about the exciting collaboration, which heralds another new phase for, CEO Nigel Glynn-Davies says, is delighted to announce an exclusive deal with the Essel Group to streamline the exciting Indian Cricket League online. This is an historic moment for as we expand our entertainment platform from movies and music to cricket, thus offering the three tent poles of Indian popular culture. This represents a double first for; first for sport and first for live streaming.”, which recently launched at the Max Stardust Awards 2008, is the largest online network to host a comprehensive and high quality portfolio of popular South Asian entertainment, including movies, film clips, television dramas, stage plays and music. It is also the only online destination that can claim to be genuinely South Asian with content that spans Hindi, Tamil, Kannada, Marathi and Bengali entertainment. has developed one of the most technically efficient and user friendly routes by which to view or download South Asian entertainment, following simple instructions that also allow viewers to link their PC’s directly to TV. Virtually all of its unparalleled portfolio of content is held on an exclusive basis and cannot be viewed or downloaded from any other medium.

[1] $9.99 in the US