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MADRID ROCKS!! MTV SELECTS MADRID AS HOST CITY FOR 2010 MTV EMAs Event to be held at the Caja Magica on 7 November 2010 Madrid, London, 16 March 2010:

MTV Networks International (MTVNI), a division of Viacom Inc. (NYSE: VIA and VIA.B), today announced that it will take this year’s annual MTV EMAs to Madrid, Spain. Hailed as one of the most prestigious live music events in the world, the awards show will broadcast live from the Spanish capital.

This is the second time in the Award’s 17-year history that Spain has played host, the first being Barcelona in 2002. The 2010 Madrid EMAs will take place on Sunday, 7 November 2010. Madrid was selected as the host city due to its vibrant and thriving music scene and level of support proposed by the Madrid City Council, Region of Madrid and the State Secretary of Tourism. Madrid is an open-minded city where culture, entertainment and business share an attractive, thriving space. Thanks to its modern and cosmopolitan flare and to the friendly and passionate character of Madrilenians, the Spanish capital makes everyone feel right at home while providing them with some of the world’s most interesting tourist attractions.

Renowned for attracting the hottest names in music, this year’s event promises to be bigger than ever.  Spanish for ‘The Magic Box’, Caja Magica is a modern, multifunctional sports complex designed by award-winning French architect Dominique Perrault. Known for constantly transforming itself, the complex is located in the Manzanares Park, a short distance from the centre of Madrid, and the main stadium seats 12,500

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