JAZ DHAMI OFFICIAL AMBASSADOR OF NEW FA CAMPAIGN ‘FOOTBALL NEEDS’
Jaz Dhami will be featuring on posters and billboards which will be erected up and down the UK promoting the campaign, as well as featuring in a unique mini advert alongside his fellow Football Needs Ambassadors, that also features a cameo from England Coach and Under 21’sa Manager Stuart Pearce.
The mini advert takes a light-hearted look at the unassuming characters at the forefront of the grassroots coaching scene who appear in a ‘Never Mind the Buzzocks’ style spoof. As well as being available from 1st October on-line on TheFA.com in a first for The Football Association, the film will also be aired in 220 cinemas across the country throughout October reaching an estimated audience of one million viewers.
Singer Jaz commented: “I am really delighted to be taking part in TheFA’s, Football Needs Campaign. I am now a qualified coach and I am really focused into helping to encourage more Asians to get in football and this campaign will hopefully give the community further pathways to take up the sport.”
Jaz added “I have been coaching for nearly 2 years now, even though my music career keeps me on the road a lot, I always make sure that I fit in a coaching session on a weekly basis, to give something back to the community’
Julian Eccles, Group Director of Marketing and Communications, The Football Association, added: “This campaign is the first of a series The FA will be running during the season. Using a variety of techniques – from cinema and print to on-line – we want to reach new audiences to encourage them to get into football.”
The FA’s ‘Football Needs’ campaign forms part of the National Game strategy, a £200m pound investment in grassroots football. The Get Into Coaching objectives are supported by McDonald's and the Get Into Refereeing campaign runs in association with Carlsberg.