JAZ DHAMI OFFICIAL AMBASSADOR OF NEW FA CAMPAIGN ‘FOOTBALL NEEDS’
The mini advert takes a light-hearted look at the unassuming characters at the forefront of the grassroots coaching scene who appear in a ‘Never Mind the Buzzocks’ style spoof. As well as being available from 1st October on-line on TheFA.com in a first for The Football Association, the film will also be aired in 220 cinemas across the country throughout October reaching an estimated audience of one million viewers.
The FA’s ‘Football Needs’ campaign forms part of the National Game strategy, a £200m pound investment in grassroots football. The Get Into Coaching objectives are supported by McDonald's and the Get Into Refereeing campaign runs in association with Carlsberg.