EROS INT. BLOCKBUSTER HIT KAMBAKKHT ISHQ EXCLUSIVELY AVAILABLE ON BOLLYWOOD HITS ON DEMAND SERVICE
New York, 6th August 2009 – Eros International, the leading London-listed Indian media and entertainment company has announced that Kambakkht Ishq will be available on Bollywood Hits On Demand to Comcast, Cablevision, Cox and RCN customers on its premium subscription video on demand service in the US market even before its DVD release, and just weeks after its theatrical release.
Kambakkht Ishq opened to extraordinary advance bookings and released theatrically on July 3, 2009 and has enjoyed one of the most successful openings in Indian cinema grossing over $ 20 million worldwide. The movie will be available on the Bollywood Hits On Demand cable service on August 14, 2009.
“Kambakkht Ishq has been one of the most anticipated films this year and it gives us immense pleasure to have this huge blockbuster on Comcast, Cox, RCN and Cablevision Cable platforms prior to its DVD release. We remain intent on delivering the best of Bollywood content to our on demand customers”, said Ken Naz, President, Eros International, USA.
Kambakkht Ishq signifies the first ever Indian film to feature both Indian stars and Hollywood talent on one cinematic canvas – India’s top-ranking artists, Akshay Kumar and Kareena Kapoor, with special guest appearances by Sylvester Stallone, Brandon Routh and Denise Richards.
About Bollywood Hits On Demand Bollywood Hits On Demand is a subscription video on demand cable television service and is a partnership between International Media Distribution, a leading provider of in-language and multi-ethnic programming in the US and Eros International, they largest international distributor of Indian cinema worldwide.
Bollywood Hits on Demand features the best of Bollywood and allows unlimited access to approximately over 25 movies and 50 music videos each month. Users are able to watch their favorite films with the convenience of total control to start, stop, pause, rewind and fast-forward on their schedule.
New titles are available each week for unlimited viewing.