Rani Mukerji to promote Hichki in Marathi, Bengali, Punjabi, Hindi and Bhojpuri
Rani Mukerji to promote Hichki in Marathi, Bengali, Punjabi, Hindi and Bhojpuri
Acclaimed actress Rani Mukerji is going the extra mile to spread the sensitive message of her forthcoming film Hichki. She has devised a plan that will see her promoting the film in five different local languages in an attempt to reach out to more audiences and inform them about this special film.
“Rani will be promoting the film in Marathi, Bengali, Punjabi, Hindi and Bhojpuri to reach out to as many audiences as possible. She believes in the message ofHichki and she is leaving no stone unturned to talk to as many people as possible. This local language promotional plan will see Rani record innovative TV content in five local languages to make the film even more relevant in these markets,” says an informer.
Rani explains, “Hichki is a story that has inspired me as an actor and as a person – to do my best and reach out to as many people as possible. I feel the responsibility to talk about the important matters that Hichki is trying to tell. The more people I can spread the message to, the better. Hichki focuses on turning a weakness to one’s advantage against all odds. It talks about discrimination, prejudice, and social stigma and how we can overcome them with positivity and a lot of hard work. Hichki is an extremely relevant film and it attempts to make our world a better place.”
Directed by Siddharth P Malhotra and produced by Maneesh Sharma, Hichki is set to touch the hearts of audiences when it releases on 23rd February 2018.
Watch the official trailer of Hichki here:
Join the conversation:
#Hichki
@HichkiTheFilm
@HichkiTheFilm
@yrf
@HichkiTheFilm
Film Credits
Film: Hichki (Hiccups)
Running Times: TBC
Genre: Drama, Comedy
Language: Hindi with English subtitles
Cast: Rani Mukerji
Director: Siddharth P Malhotra
Producer: Maneesh Sharma
Music: Jasleen Royal
Production Studio: Yash Raj Films
Distributor: Yash Raj Films
Release Date: 23rd Feburary 2018
About Yash Raj Films
Yash Raj Films [YRF] is one of India’s oldest and most respected storytellers. A 4 decade old film & entertainment company with a fully integrated presence across the entire value chain covering everything from production, worldwide distribution, marketing, home entertainment & brand partnerships to design, licensing, consumer products, interactive media & talent management with offices across India and in US, UK & UAE differentiates it from all studios in the country.