THE PAD MAN REVOLUTION: SAY NO TO NICOTINE AND YES TO SANITARY PADS AS YOUR NEW YEAR RESOLUTION
Excitement is building over the upcoming film about one super-heroic man and his revolutionary mission to improve menstrual hygiene for his wife and the women around him. Pad Man, the world’s first feature film on menstruation, has generated anticipation following the release of the highest viewed Bollywood trailer on Facebook, three music previews and a host of live appearances from the cast. Now, to celebrate the start of 2018, Pad Man has launched a new short film aimed at starting a new year’ revolution – to say no to nicotine and say yes to sanitary pads.
The Pad Man Revolution – Say NO TO NICOTINE
In the minute-long film released on January 1st, Pad Man Lakshmikant (played by Akshay Kumar) approaches a man named Nandu smoking a cigarette, who is waiting outside a hospital. When asked why he is waiting so nervously outside the hospital, Nandu responds women’s problems.
In a subtle but powerful moment, Pad Man asks Nandu about the price of his cigarettes, before pointing out that for the same 10 rupees he could have bought a sanitary pad for his wife, saying: “With the money you spend on cigarettes you can save two lives – yours and your wife’s.”
Akshay Kumar shared the video on Twitter, with the caption “Heroes make resolutions but Superheroes start revolutions!” encouraging fans of the film to start the new year healthier for both themselves as well as the women in their lives.
With so many women in India lacking access to sanitary methods of dealing with menstruation, women like Nandu’s wife can fall victim to easily preventable diseases. With men still unaware of the importance of menstrual hygiene or how they can support their wives, the message from the Pad Man is simple and clear: spend money on sanitary pads, not nicotine.
Pad Man is based on Arunachalam Muruganantham’s real life international journey from an outcast exiled from society for his endeavours to delve into such a taboo subject, to becoming a super-hero of India’s modern history, as he followed his dream to revolutionise menstrual hygiene in India. As the short film shows, not all superheroes wear capes; the Pad Man’s message to smokers is in keeping with the spirit of Arunachalam’s original mission to help his wife.
Produced by Aruna Bhatia, Mrs Funnybones Movies, Sony Pictures Entertainment, India, Kriarj Entertainment, Cape of Good Films and Hope Productions, Pad Man is written and directed by ad-man turned film-man R Balki (Paa). It is billed as the most progressive family entertainer yet, starring international megastar Akshay Kumar (Toilet: Ek Prem Katha) who assumes the titular role of Arunachalam Muruganantham to once again showcase his commitment to social entertainers. He is joined by critically acclaimed actresses Sonam Kapoor (Neerja) and Radhika Apte (Kabali).
Watch the official trailer here:
Pad Man releases in cinemas worldwide on the 25th January to inspire all the cape-less heroes amongst us, through Sony Pictures Entertainment, India.
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