Dabboo Ratnani Launches 2015 Calender
It’s January, so in B Town that means its time to party
with Bollywood’s favourite photographer Dabboo Ratnani.
Ratnani who has been a part of the film industry for the better part of the last 2 decades & has been 16 years since he 1st launched his yearly calendar featuring a whole host of Bollywood stars.
“…This whole idea popped in my mind in December 1999. You must remember at that time, Y2K was the thing. A new millennium was approaching. Everybody was talking about that, I was intrigued about that. That’s when I thought I should do something that’s related to dates and that can happen every year. I came with this idea of a calendar…”
He trained with Naren Sundar and began working independently in 1994. Editorial work helped Ratnani get model portfolios which led him to the world of advertising. His work has been used for film advertising and public campaigns, and has shot for magazines such as Elle, Ok India, Hi Blitz, Stern, Marie Claire, Asian Woman, Better Photography, Cine Blitz, Cosmopolitan, Ehlan Masala, Femina, Filmfare, G Mag, Good Housekeeping, Maxim, Movie, Savvy, Stardust, Verve, Man’s World and The Man.
While most of us can’t wait for the new year to begin, celebrities can’t wait for Dabboo’s call during the year to feature in his calendar, which are a collectors item, as he only prints 999 calendars out each year, which he gifts out rather than sells making his calendars collectors item’s.
…I had been there for four years in the business. So I didn’t do any separate photo-shoot for the calendar. I took nice pictures of 12 girls I had shot and published them in the form of a calendar. We published around 1000 copies and distributed them to some people and friends from the industry. They really liked the idea; they said, nobody had ever done this before, so it was unique and could be a signature style. It was the year 2001, when I did a separate photo-shoot for the calendar. I shot 12 guys and 12 girls. But that was the time when the social media wasn’t that strong. So, I had to physically send out work to the agencies. So it became a good way for self promotion too. And then gradually it became bigger…”
Ratnani says“I Don’t Sell My Dabboo Ratnani Calendar. There a limited edition piece of art that’s I have gifted to my friends in the film, fashion & media industry.
Actors Amitabh Bachchan, Abhishek Bachchan, Aishwarya Rai Bachchan, Shahrukh Khan, Bipasha Basu and Arjun Rampal have always been a feature in the calendar. This year the calendar features 12 of Bollywood’s leading women, and 12 of Bollywood’s heart throbs. Actors such as Ranveer Singh, Jacqueline Fernandez and Shraddha Kapoor grace the calendar for the first time in the 2015 edition.
Celebrities Featured in the calendar this year are:
Amitabh Bachchan, Shah Rukh Khan, Kajol, Priyanka Chopra, Deepika Padukone, Bipasha Basu, Parineeti Chopra, Ranbir Kapoor, Anushka Sharma, Akshay Kumar, Farhan Akhtar, Alia Bhatt, Arjun Rampal, Ranveer Singh, Vidya Balan and Varun Dhawan among several others.
“My calendar is a platform to showcase my work. I aesthetically shoot them like they have never been seen before and I style the picture the way I imagine. I experiment with lighting, angles, background and location. The stars often do co-operate with my experimentation and fortunately, I do manage to get my ‘first times’ out of each star. The calendar has a shelf value of a year and it’s very important for the image to tell a story within itself. This is one product I can truly call my form of art”.
Today Dabboo is known as one of India’s leading photographers who has continued to master the art of photography. He has developed and showcased a unique style of work which has been noticed by fans, the film industry and celebrities.
Check out the 2015 Dabboo Ratnani Calendar
Check out a few pictures from the 2015 Dabboo Ratnani Calendar Launch Party.