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Sony Music India has created a viral phenomenon, the likes of which has never been seen before in India, for the cross cultural Tamil-English musical hit Why this Kolaveri Di. Reaching over 20million hits and counting on Youtube, 3.6 million Facebook shares and #Kolaveri hash tag trending on Twitter amongst media, fans, journalists, celebrities and industry barons in just over two short weeks, Why This Kolaveri Di has become an overnight hit that has now crossed over into the international markets.
Some of the most prominent figures from the UK and international business community gathered in Central London on 6 Dec 2011 to celebrate entrepreneurship and the crème of UK business talent at The Indus Entrepreneurs(TiE) UK Annual Awards 2011.