Zee Punjabi gets a new look, new content and free-to-air period to delight viewers
London, 13th August 2010. Hot on the heels of the successful launch of its fifth channel Zee Café and recent announcement of record-breaking subscriber growth, Zee Network is now revamping Zee Punjabi, the specialist, general entertainment channel aimed at the Punjabi community.
The rebrand kicks-off on 16th August, with the unveiling of the new logo and the introduction of a new tagline Apni Boli, Apna Maan. But it doesn’t stop there!
The new look Zee Punjabi offers great, new content. Highlights include:
New dramas including:
o Sarhadein – a love story of an Indian girl and a Pakistani boy who fall in love with each other while studying in Kuala Lumpur. Will their parents be able to accept their relationship once they go back to India and Pakistan?
o Akhiyan Ton Door Jayeen Na – Family drama, emotions, action and comedy. Directed by renowned film maker Gurbir Singh Grewal.
New travel documentary
o Sadde Pind Rab Vasda – Cultural panorama in a magazine format done never before. In an era where urbanisation dominates our lifestyle, this show takes viewers back to their rural roots in the search of the authentic identities of each ‘pind’ (village).
New blockbuster Punjabi films including:
o Munde UK De starring Jimmy Shergill and Gurpreet Guggi
o Ji Aaya Nu starring Harbhajan Mann
o Nanak Dukiya Sab Sansar starring Dara Singh, Balraj Sahni and Prithviraj Kapoor
o Des Hoyaa Pardes starring Gurdas Mann and Juhi Chawla
New devotional programme – Ek Onkaar
The real treat for viewers is that they can watch it all for free as Zee Punjabi will be free-to-air from 16th August to 5th September.
“Since the launch of our Punjabi channel in 2002 we have always endeavoured to cater for the specific needs of the Punjabi community. Whilst Gurbani from the Golden Temple remains at the heart of the channel to ensure a religious connection, we wanted to build on this and offer even more programmes rich in Punjabi culture. We believe a channel rebrand should be more than just a new logo, it should offer viewers something new and different and Zee Punjabi will deliver on all fronts,” said Govind Shahi, Head of Business, Zee Network, Europe.
With even more new content planned for later this year, the continued investment in Zee Punjabi demonstrates Zee Network’s commitment to delivering the best in Punjabi entertainment to the Punjabi community in the UK.
Zee Punjabi will be free-to-air from 16th August to 5th September on Sky channel 798
About Zee Network
Zee Network, UK, was the first South Asian Entertainment Network to be launched in the UK. With its strong presence of 15 years in the region, it offers a unique blend of high quality localised and innovative Hindi programming. It also offers the world’s largest Hindi film library, with an option of English and French subtitles. Zee, UK is the only Asian television network to offer a plethora of entertainment options to its viewers.
Zee is amongst the largest producers and aggregators of Hindi and other South Asian regional language programming in the world. With its commitment to meet the audience needs, it has brought four entertainment channels to the UK viewers which include:
Zee TV – The leading South Asian Entertainment channel in the UK and Europe. Its multi-genre info-tainment offering includes dramas, soaps, reality and talent shows, films and news. Available on Sky channel 788 and Virgin Media channel 809.
Zee Cinema – A 24 hour movie channel showcasing the best of Bollywood films from the latest blockbusters to yesteryear classics, as well as magazine shows around celebrity lives. Available on Sky channel 790 and Virgin Media channel 810.
Zee Punjabi – A Punjabi language channel offering daily, live discourses from the Golden Temple, India, along with dramas, music and comedy shows and news. Available on Sky channel 798 and Virgin Media channel 812.
Zing – A music and lifestyle channel featuring playlists comprising of Bollywood hits and classics, British Asian music and Asian music videos, as well as behind the scene shows. Available free on Sky channel 789, Virgin Media channel 811 and Freesat 509.
Zee Café – The newest addition to the Zee pack, with programmes catering to a male audience including yearlong cricket, news, current affairs and business shows. Zee Café also brings Bangladeshi and Marathi viewers into the Zee family with top-rated Bengali and Marathi shows (with English subtitles). Sky channel 846
In addition
Zee Russia – A 24 hour entertainment channel dubbed in Russian covering multiple genres of Bollywood movies, travel, music, food, lifestyle, Indian fashion and family dramas. Available across Russia and reaching countries in the CIS and Baltic areas.