Zee Network marks its 15th year in the UK with the launch of Zee Café
LONDON, 8th July 2010 – Zee Network marks its 15th year in theUK with the launch of Zee Café – a brand new channel targeted at South Asian men.
Zee Network, the leading South Asian TV Network in the world, today announced the launch of its fifth channel, Zee Café in the UK. At a time when others are struggling to survive in this highly competitive market, Zee has upped the stakes considerably in a bid to attract subscribers.
At 21:10 this evening Zee will reveal, Zee Café – Entertainment Beyond Boundaries, with a roadblock on all Zee Network channels in the UK.
Zee has identified the need-gaps in today’s market and has aggressively addressed them in Zee Café. With the plethora of channels and programmes aimed at women, the South Asian men have been a long neglected target audience. With a combination of live and exclusive international cricket tournaments, news, current affairs and business shows, Zee Café will capture the male imagination.“The UK is an extremely important territory for Zee. Its continued growth and the satisfaction of our viewers’ entertainment needs are integral to this launch.
We have conducted in-depth research with the South Asian audience and Zee Café is a direct result of the gaps which were identified.
The inclusion of more male oriented programming, such as cricket provides subscribers with exclusive content that they will only find on Zee Café,” said Bharat Ranga, COO, International Business, ZEEL.Zee Café will also feature programmes for the substantial Bangladeshi community in the UK.
Zee Café will feature the most popular shows from Zee Bangla, which is the No 1 Bangla channel in Bangladesh. In fact, the channel is so popular with Bengalis that those living in Singapore and Malaysia are lobbying their respective governments for the channel to be aired in those countries. In the UK Zee Café will give the Bangladeshi audience access to the best in genre shows like Agni Pariksha, Devdas, Kohna and Dance Bangla Dance.
Additionally, Zee Café will feature some of the best Marathi language programming from Zee’s top-rated Marathi channel, Zee Marathi. The UK’s Marathi speaking community can also expect to see popular shows such as, Kunku, Kulvudu and Sa Re Ga Ma Pa Marathi, exclusively on Zee Café.
All regional fiction shows will be sub-titled in English to extend its appeal to all viewers. With such variety, Zee Café guarantees a stimulating mix of programmes which will appeal to the entire South Asian diaspora – a mix that cannot be found elsewhere.“In the current economic climate, we recognise that consumers want value for money. Therefore, we are adding Zee Café to our bouquet at no additional cost to new or existing subscribers. In our 15th year we are delighted to give our subscribers even more quality content at the same great price,” said Govind Shahi, Business Head, Zee Network, Europe.
Zee Café will start broadcasting on Thursday 15th July 2010 on Sky. For the first three days after launch, 15th -18th July, the channel will be free to air to showcase its content. In keeping with the promise of live international cricket, the launch will be followed by live and exclusive coverage of the Sri Lanka and India Test Series starting on Sunday 18th July, with three exciting test series setting off an entire season of cricket. For schedule details visit www.zeetv.co.uk.
About Zee Network
Zee Network, UK, was the first South Asian Entertainment Network to be launched in the UK. With its strong presence of 15 years in the region, it offers a unique blend of high quality localised and innovative Hindi programming.
It also offers the world’s largest Hindi film library, with an option of English and French subtitles. Zee, UK is the only Asian television network to offer a plethora of entertainment options to its viewers.
Zee is amongst the largest producers and aggregators of Hindi and other South Asian regional language programming in the world. With its commitment to meet the audience needs, it has brought four entertainment channels to the UK viewers which include:Zee TV – The leading South Asian Entertainment channel in the UK and Europe. Its multi-genre info-tainment offering includes dramas, soaps, reality and talent shows, films and news. Available on Sky channel 788 and Virgin Media channel 809. Zee Cinema – A 24 hour movie channel showcasing the best of Bollywood films from the latest blockbusters to yesteryear classics, as well as magazine shows around celebrity lives.
Available on Sky channel 790 and Virgin Media channel 810.Zee Punjabi – A Punjabi language channel offering daily, live discourses from the Golden Temple, India, along with dramas, music and comedy shows and news. Available on Sky channel 798 and Virgin Media channel 812.
Zing – A music and lifestyle channel featuring playlists comprising of Bollywood hits and classics, British Asian music and Asian music videos, as well as behind the scene shows. Available free on Sky channel 789, Virgin Media channel 811 and Freesat 509.
In addition Zee Russia – A 24 hour entertainment channel dubbed in Russian covering multiple genres of Bollywood movies, travel, music, food, lifestyle, Indian fashion and family dramas. Available across Russia and reaching countries in the CIS and Baltic areas.