Trust publishes proposed strategy for re-shaping the BBC
The proposal is to replace it with a network of five part-time local services with some syndicated national Asian programmes.
These would be available on local DAB and local Medium Wave, serving areas with the largest British Asian communities. This would result in dedicated Asian Networks where they’re most relevant – more responsive and closer to audiences, with a mixture of locally tailored and syndicated programmes.
The proposals are now with The Trust for public consultation
Trust publishes proposed strategy for re-shaping the BBC
02 March 2010
The proposals have been drawn up by the BBC Executive following a challenge from the BBC Trust to the Director General to carry out a full scale review of the BBC's strategy.
The Trust issued the challenge in July 2009 to address questions about the scope of the BBC's activities, focusing on how the BBC can most effectively deliver its public service mission and meet audience needs and deliver value for money.
The proposals will now be subject to a 12 week consultation. The Executive's proposals can be found on the Strategy review page.
BBC Trust Chairman Sir Michael Lyons said:
"The public pick up the bill for the BBC and it is right that it constantly evolves to meet their expectations. This strategy review is a key part of that process.
"We welcome the general direction of this report, although we will want to test it and consider how it is delivered. We are clear it heads towards a more disciplined and sharply focused BBC. That will mean some difficult choices. But we will not shrink from those choices where they are in the interests of licence fee payers.
"The end result should be a BBC that is genuinely distinctive, genuinely open and transparent and genuinely public service."
In its original challenge to the Executive, the Trust set out five key questions:
- How can the BBC best maintain quality and distinctiveness?
- Where if necessary could its focus be narrowed and its scale reduced?
- What will a fully digital BBC look like?
- Can the BBC better define the 'public space' it provides?
- How can the BBC create most value from its scale?