Stars of The Unforgettable Tour Goes Green to Launch the ‘Light a Billion Lives’ Campaign
11 July 2008, Mumbai: The stars of Indian Cinema’s biggest night out ever – the forthcoming Unforgettable Tour – gathered at the Press Conference to launch the most highly anticipated Bollywood stage show of the decade and the Unforgettable Tour’s ‘Light a Billion Lives’ campaign
Icons of Indian cinema – Amitabh Bachchan, Aishwarya Bachchan, Abhishek Bachchan, Preity Zinta and Riteish Deshmukh – came together to launch the Unforgettable Tour in Mumbai on Friday 11th July and their campaign against global warming.
The Unforgettable Stars pledged their support to the ‘Light a Billion Lives’ campaign – an initiative of The Energy Resource Institute of India (TERI) headed by Nobel Laureate, Dr R K Pachauri. The campaign proposes to provide solar lanterns to light up the homes of a billion people, thereby harvesting the power of clean energy. The villages will be chosen across nine countries across India, Myanmar, Pakistan, Maldives and the African Continent focusing on Ethiopia, Tanzania, Ghana and Malawi. A target has been set to light 100 villages across the world by February 2009.
Global ambassador of Indian cinema, Amitabh Bachchan, commented “We are proud to be associated with the noble cause that The Unforgettable Tour strives to promote. I believe it is imperative for us to spread awareness on the global challenges we face today. It is only together that we can save our home, our planet.” He added, “We are geared up to kick-off the tour, and are eagerly looking forward to reaching out to our fans, through this spectacular platform.”
Nobel Laureate, Dr. R. K. Pachauri said, “The world of stardom internationally and particularly in India has the power to transform and act as positive change agents for society at large – more so for the socially underprivileged. It is most heartening that Mr. Amitabh Bachchan and his family has accepted our invitation as goodwill ambassadors for TERI's (The Energy and Resources Institute) global campaign, ‘Lighting a Billion Lives’ (LaBL).