Acclaimed also in Portugal and Spain, Rock in Rio has grown and fine-tuned its formula for success with an international production team. Today, with 26 years under its belt, its return promises many new things and assures an unforgettable experience for the public that made it famous. Scheduled for September 23, 24, 25 & 30 and October 1&2, 2011, the event will take place in Jacarepaguá, in the West zone of Rio de Janeiro, the same neighborhood where it debuted in 1985, in a geographically favorable venue: 150,000 m², with a natural pond as part of the landscape. The "Olympic Park City of Rock" corresponds to an area that will be a recreational park for athletes in the 2016 Olympics that the municipality of Rio de Janeiro is ceding and completing ahead of time. The event is coming to Rio de Janeiro during an auspicious moment when large investments are being made — between winning the 2016 Olympic Games and the 2014 World Cup, which also help to positively project the brand of the city and usher in economic development. Since its first edition, when it spurred growth in the record industry by 180%, the numbers underscore the importance of the event during symbolic moments in the history of the country, such as the freedom of expression experienced after the Diretas já (Direct Elections Now) movement.
Rock in Rio totals nine editions, three in Brazil (1985, 1991 and 2001), four in Portugal (2004, 2006, 2008 and 2010) and two in Spain (2008 and 2010). Over 5 million spectators have come together to watch the 656 attractions that have been featured in the event. In total, over 780 hours of music have been broadcast to over 1 billion TV viewers in 80 countries. In 2011, 600,000 people are expected to attend the event and to savor, in comfort and safety, each of the attractions that will be offered, such as Palco Mundo (World Stage), Sunset and Eletrônica (Electronic). In this edition, Rock in Rio will have rides like in an amusement park and the public will be able to enjoy themselves on the Zip-line, Ferris wheel and Kaboon.
The international prestige achieved by Rock in Rio is a result of this communication model that extends beyond the stage, and offers different opportunities for brands associated with the event; professional, personal and technological support for the artists; comfort; services; and products for the public at fair prices. Rock in Rio also assumes a commitment to the host cities and develops concrete initiatives with a social and environmental focus. Through the project "For a Better World" — launched in 2001, in the third edition of the event in Brazil — thousands of people in Brazil, Portugal and Spain have benefited from donations resulting from ticket sales and initiatives promoted by partners.
About Rock in Rio
Rock in Rio is the largest music and entertainment event in all history, with nine editions held in Brazil, Portugal and Spain. The live festival has attracted more than 5 million people, who applauded, 656 bands. There has been more than 780 hours of music, broadcast to more than one billion TV viewers in 80 countries. Using music as a universal language, which unites people all around the world, Rock in Rio is a vehicle for communicating emotion. The festival will take place this year on September 23, 24, 25 & 30 and October 1&2, at the Olympic Park City of Rock, in Barra da Tijuca, Rio de Janeiro.
For a Better World
For 10 years now, Rock in Rio has also taken up the responsibility to act as a communication vehicle for social-environmental causes through creating the project, For a Better World. In nine editions, thousands of people in Brazil, Portugal, Spain and several other countries have benefited from investments coming from ticket sales for the event and initiatives promoted by partners, totaling more than 5 million euros. Among the initiatives undertaken, more than 40,000 trees have been planted, and a school was built in Tanzania, as well as a health care facility in Maranhão. Rock in Rio has also provided public school education for 3,200 children, in Rio de Janeiro, installed 760 solar panels in public schools, in Lisbon and set up 14 sensory rooms in NGOs to assist children with mental disabilities and visual impairments. part from that, since 2006, Rock in Rio has committed itself to offset 100% of the CO2 emissions from the event — with auditing done by Deloitte — and has invested in a plan to reduce emissions, that includes the elaboration of a good practices manual for sponsors and suppliers, which has been improved upon with each edition and is still used today in all the countries where the event takes place