Mercedes-Benz Fashion Week Madrid Feb 2015
Fashion in capital letters at the 61st edition of the
Mercedes-Benz Fashion Week Madrid
The event will take place from 6th to 11th February at Feria de Madrid
The iconic Spanish show, organised by IFEMA, celebrates 30 years of history with this edition, welcoming new designers such as The 2nd Skin Co., Leandro Cano and Esther Noriega, and presenting Portugal as the Guest country, with a show featuring three Portuguese creators: Miguel Vieira, Anabela Baldaque and Júlio Torcato.
- In addition to the 44 designers and brands that will be hitting the catwalks, fifteen emerging design talents will be showeing their proposals —and selling them directly to the public— at the SAMSUNG EGO Showroom in Cibelespacio.
- The Madrid fashion show will once again be hosting outstanding awards. L’Oréal will award prizes to the best model and the best collection by an established designer, while Mercedes-Benz will choose the best from among the young creators taking part in SAMSUNG EGO for the fifth edition of the Mercedes-Benz Fashion Talent Award. This edition’s program also includes the 3rd Samsung EGO Innovation Project Award show, by designer Rubén Gómez.
- This edition of the Catwalk has broken the record for the number of sponsors, with a total of twenty-two brands. Mercedes-Benz, L’Oréal Paris and INDITEX are the main sponsors, together with Samsung, Solán de Cabras, Movistar and G’Vine. In addition, Cervezas Alhambra Reserva 1925, Schweppes, Swarovsky, Lavazza, Coca-Cola, Oral B 3DWhite Luxe, Rowenta, Venus Concept, Kaiku Choco Latte, Mustang and Fashion TV, among others, will also be supporting the show.
After 30 years of success, the 61st Edition of the Mercedes-Benz Fashion Week Madrid (MBFWM) will be held from 6 to 11 February, organised by IFEMA, and considered the finest showcase for Spanish fashion and its creative diversity.
For six days, fashion with a capital F will be the heart and sole of the event, to be held as always in Hall 14.1 at the Madrid Fair. On this occasion, the show will be presenting proposals for autumn-winter 2015-2016 by 41 Spanish artists and also by three prominent Portuguese designers, who are taking part in this edition as part of the “Portugal, Guest Country” initiative.
Along with the 44 designers and brands that will take part in the show, fifteen emerging design talents will be showcasing their proposals —and selling them directly to the public— at the SAMSUNG EGO Showroom in Cibelespacio.
New features in this edition
The new features at the 30th anniversary of this great Spanish show include the arrival of designers The 2nd Skin Co., Leandro Cano and Esther Noriega, and the presentation of Portugal as the guest country, with a triple show during which three major Portuguese creators will be displaying their collections: Miguel Vieira, Anabela Baldaque and Júlio Torcato.
Novelties at this year’s SAMSUNG EGO event include the participation of 9 Spanish young design talents —3 already present in previous editions and 6 newcomers—, the presence of Turkish designer Lug Von Siga within the framework of the Mercedes-Benz Fashion Talent Award, and the show by the designer Gómez, who will be opening the parades on the 11th as the winner of the third edition of the Samsung EGO Innovation Project Award.
To add to this, the record number of sponsors this year is worthy of note, with a total of 22 brands, all of which are leaders in their respective sectors.
Similarly, as in the previous edition, the Mercedes-Benz Fashion Week Madrid opens its doors to make the city its catwalk. The fashion shows will be broadcast on the screens at Platea Madrid, the entertainment and food hall in Plaza de Colón.
Also, this year’s Mercedes-Benz Fashion Week Madrid coincides —from 8 to 10 February— with Momad Metropolis, the International Textile, Footwear & Accessories Show, Spain’s great multi-sector Fashion Fair, where over 900 textile, footwear and accessories firms come together to showcase their products.
For the third time, these two events organised by IFEMA will be held on the same dates and at the same venue with the aim of continuing to foster synergies among buyers and national and foreign press, and to strengthen Madrid’s role as one of the major fashion capitals. Their joint celebration means visitors get to explore the greatest professional fashion platform on the Iberian Peninsula.
Three outstanding additions
This edition of Mercedes-Benz Fashion Week Madrid includes three outstanding additions —The 2nd Skin Co., Leandro Cano and Esther Noriega—, which add value and creative wealth to this platform.
The 2nd Skin Co. is a fashion company created by Antonio Burillo and Juan Carlos Fernández, both with long histories in the textile sector. In 2006, united by complementary aesthetic tastes and their shared passion, they started the company, which rises as a contemporary version of accessible and versatile luxury, suitable for a wide range of women with different tastes and lifestyles, but who are attracted by the sophisticated simplicity of their designs.
Among the well-known international personalities who wear their creations are Jennifer Lopez, Adeleide Kane, Jamie King, Jennifer Morrison, Erin Richards and Bella Thorne, together with Spain’s Eugenia Silva, Eva González, Lola Marceli, Isabel Preysler, Carolina Bang and Natasha Yarovenko, among others.
Meanwhile, Leandro Cano belongs to a generation of young creators that arose from the SAMSUNG EGO platform, and, within the span of his short career, has already demonstrated a high degree of creative talent inside and outside Spain’s borders. Born in the Spanish city of Jaen, his name is already well-known on the catwalks of Zagreb and Berlin. In Berlin, he won the “Designer for Tomorrow” contest, which led him to be mentored by Marc Jacobs when he produced his new collection using leather, plastic, fur and ceramics. Many of his designs are currently on display at a museum in Frankfurt, alongside creations by renowned international designers such as Margiela or McQueen.
In February 2014, he presented his “0830” collection at the Mercedes-Benz Fashion Week Madrid as the winner of the first edition of the Samsung EGO Innovation Project Award. He has recently been awarded the “Golden Thimble” 2014 and was a finalist for the National Fashion Awards of the Spanish Ministry of Industry in the Rising Star category.
Esther Noriega is a young designer based in Valladolid who, before creating her own firm, worked in the workshops of Amaya Arzuaga, Petro Valverde and Pronovias. Embroidered details to adorn everyday items and precise cuts to highlight the feminine silhouette are the main defining features of her creations.
In recent seasons, she has presented her collections during the Mercedes-Benz Fashion Week Madrid Off-Calendar event.
Three designers with three different concepts of fashion, but all fresh and brimming with creativity and craftsmanship that support and reinforce the Mercedes-Benz Fashion Week Madrid’s aim to bring together the most important names in contemporary Spanish Spanish fashion at each edition, as it has been doing for almost three decades.
30 years of fashion shows
The Show turns 30. Three decades of experience in which the Madrid fashion show has proved to be the essential platform for promoting the Spanish fashion industry as a whole, making Madrid one of the major international fashion capitals.
In February 1985, Pasarela Cibeles was born. The show is now called the Mercedes-Benz Fashion Week Madrid and is organised by IFEMA, but the initial event laid the foundations for creation and design in Spain while promoting and publicizing the country’s emerging talent.
Over time, each edition of the Spanish show has been a step forward in its evolution, with constant innovations that have made it unique and have linked the past, present and future, without losing sight of the creativity, sophistication and modernity that have characterised the parade since its inception.
Ultimately, its existence has paved a successful path for Spanish fashion, promoting its key values and demonstrating the country’s creative diversity. Additionally, over the years, the show has helped to build a strong fashion culture in Spain; one that rivals with those of other countries with greater experience in the field.
Therefore, Madrid and its Mercedes-Benz Fashion Week are a great symbol of Spanish fashion, both inside and outside its borders, and a key benchmark for Spanish design in the world. Since its inauguration in 1985, nearly 300 Spanish designers have presented their collections at the event.