INDIA’S NO. 1 HINDI ENTERTAINMENT CHANNEL LAUNCHES IN THE UK
UK audiences can now watch a unique blend of entertainment programmes, from reality and drama series through to comedy, game shows, blockbuster Bollywood films and Indian versions of international formats such as Got Talent, Bingo and Fear Factor.
The 24 hour channel will be available free-to-air at launch and then subsequently will be added to the VIEW ASIA package. Bollywood legend, Amitabh Bachchan, will front the channel in the UK in his role as brand ambassador.
Speaking about the launch, Bhavneet Singh, Viacom18 Board Director and Managing Director and Executive Vice President of MTV Network’s International’s Emerging Markets group said: “Since its launch in 2008, COLORS has changed the landscape of Indian entertainment and our continued investment and development of the Viacom18 portfolio really illustrates our long-term commitment to the Indian market. Our aim is to bring compelling and innovative programming to all Hindi audiences outside the Indian sub-continent, across all generations.
There is a huge appetite for Hindi language entertainment and we’re confident that COLORS will quickly become the ultimate family entertainment destination for Asian communities across the UK.” Haresh Chawla, Group CEO, Viacom18 and Network18, added: “Over the last 18 months, COLORS has risen to become the No. 1 rated general entertainment channel in India.
The launch of COLORS in the UK is part of Viacom18’s aggressive growth plans to extend this successful franchise of our flagship brand outside India.”