iifa 2011

IIFA REVEALS CONTENTS OF THE MUCH-COVETED GOODY BAG!

While IIFA nominees eagerly prepare for this weekend’s awards, each celebrity will be a
winner thanks to the incredible goody bags which they will receive.

For the first time in IIFA history, the contents of the goody bags will be revealed, giving the fans a sneak-peak
into the celebrity giveaways. Celebrities will look flawless with the professional products
received from MAC cosmetics, the official make-up sponsor for IIFA. Stars will receive a
range of high quality hair care products from Marc Anthony, with products tailored to
meet the unique styling needs of each recipient. ‘Celebrity Friends of IIFA’ will also
receive a custom handmade leather bag from Roots.

Roots is a Canadian lifestyle brand that makes all leather goods in Toronto. Additionally,
two very lucky stars will be presented with exclusive Roots-IIFA ‘special edition’ jackets.
IIFA Rocks partner The Bay, will supply their signature eco friendly bags to hold all of
the goodies which the stars will receive. Enabling stars to look stylish while being
environmentally conscious.

Stars can sip on the ice-wine supplied by the Estate winery, Iniskillen. Blanc Cosmetics
are providing their premium teeth whitening products which will ensure sparkling IIFA
Green Carpet smiles. Female celebrities will take home the eco friendly lingerie supplied
by Kaia and Me. They will smell beautiful and receive an assortment of chick jewellery and
accessories from Amrita Singh’s BAZAAR line. The men will receive fragrances from
Cadillac Perfumes.


 

Goody bag recipients with a sweet tooth will be overjoyed to receive a selection of
chocolates from luxury chocolatiers, Old Firehall.

Stars will be able to document their wonderful IIFA experiences with the set of
designer pens from Rotomac, among many other exciting surprises.

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