Elephant Atta’s Healthier Lifestyle Movement
An increasing number of South Asians in the UK are at high risk of developing health conditions such as heart disease, blood pressure and diabetes, which can be prevented by making simple lifestyle changes. Elephant Atta flour, which is consumed daily in over 50% of South Asian households in the UK, has taken the responsibility of spreading the message of a healthier lifestyle amongst its target audience with its new brand campaign.