Bugatti presents its Fall / Winter 2014-15 collection at Milan Men’s Fashion Week
Having successfully launched its new Lifestyle Collection a few months ago, Bugatti is now showing its first full collection of men’s clothing and accessories for Fall / Winter 2014. Under the theme “The Magic of La Vie en Blue” during Milan Fashion Week Organized by Bugatti in cooperation with L’Uomo Vogue, and was attended by many celebrities from the worlds of cinema and fashion.
Blue was the theme of “The Magic of La Vie en Bleu” evening that paid tribute to the
distinctive color of the Bugatti brand and presented the new collections in a strikingly
unique “Blue Carpet” atmosphere. The presentation was held in the historic house
museum of the 19th century author and poet Alessandro Manzoni, which was the very first
time it was used for this type of event.
L’Uomo Vogue Editor-in-Chief Franca Sozzani and Bugatti Automobiles S.A.S. President
Wolfgang Schreiber welcomed the illustrious guests, including actor Stephen Dorff, Anna
Dello Russo, Gaia Trussardi, Dean and Dan Caten, Leonardo Ferragamo, Moncler
Chairman Remo Ruffini, the President of the Italian National Chamber of Fashion Mario
Boselli, the model Andre Van Noord on top of other international guests.
The Bugatti Fall/Winter Collection for 2014-15 presented the sophisticated EB – Ettore
Bugatti line, famous for its superbly tailored clothing made in Italy using the finest fabrics
from Biella, and the Bugatti Extreme Performance outdoor line, which redefines super-chic
sportswear by combining high-tech treatments and processes with the most luxurious
materials to perfectly reflect the DNA and signature style of the brand.
The Bugatti Collection, the first real expression of the luxurious lifestyle of an automobile
manufacturer, also represents the heritage of the brand that was established over 100
years ago in Molsheim, Alsace (France), and the futuristic vision of its founder, Ettore
Bugatti from Italy. This successful fusion of Italian creativity, French savoir-vivre and
German engineering has led to the design of Bugatti apparel and accessories that
combine ultra-sophisticated luxury and avant-garde technology.
The Bugatti collection will be sold on the most important international markets through
exclusive Bugatti boutiques – the first of which will be opened in Hong Kong and Beijing
within the year – as well as in flagship stores and corner shops in the finest department
stores of the world’s capitals of luxury.