BRITISH ASIAN TRUST GATHERS INFLUENCERS TO SHAPE FUTURE INNOVATION IN ETHICAL FASHION 

‘Innovating for Change’ invites leading retailers to discuss ethical empowerment in the fashion supply chain in Clarence House on July 6th

 

London, UK – The British Asian Trust, a charity founded by HRH The Prince of Wales to fight poverty in South Asia, is bringing together some of the UK’s leading fashion retailers to join the Innovating for Change discussion about social and economic empowerment in the fashion supply chain, with Neelam Chhiber, Founder, Industree Foundation, Alisha Miranda, Founder, Not My Style and Abha Thorat-Shah, Programmes/Investments Director, British Asian Trust, on July 6th at Clarence House.

Neelam and Alisha both specialise in using technology to promote a fairer deal and improved conditions for workers in the fashion and accessories supply chain. They will be speaking to an influential audience of major high street retailers and decision makers about the challenges poor communities, particularly women, face in the fashion supply chain and what can be done to improve this. Together they will discuss new business solutions and forms of technology to empower women at every stage of the supply chain with increased negotiating power and participation in decision-making.

The British Asian Trust works with a number of social enterprises across South Asia to empower people to break out of a cycle of poverty, and has recently partnered with Industree on Mission Creative Million, an initiative spearheaded by Neelam Chhiber. By 2026, it aims to enable one million artisans in India to improve their ability to negotiate better prices by organising themselves into small enterprises and connect with buyers via on a digital platform.

Abha Thorat-Shah says: “We are delighted to convene key leaders and influencers from the fashion industry to share and shape future thinking and innovation that will make a difference to the lives of people who make the things we love.”

Neelam Chhiber says“Our focus is on women because they are the backbone of the family. If, thanks to these social partnerships, they have a better life and a working environment where they are happy because of the contact with other women, then in the end this has direct positive benefits for the whole society.”

Alisha Miranda’s work focusses on social impact and in 2016 she founded Not My Style, an app that promotes transparency in the fashion industry by encouraging brands to share more information and better data about their supply chains. The information is easily accessible to consumers to help them make choices about where to shop.

She says: “Like Neelam, we’re interested in creating innovation that disrupts how people buy things, especially clothes. We’re honoured to be in conversation with her, and the British Asian Trust, to talk about what other exciting changes are happening in the ethical fashion world.”

The British Asian Trust has convened the Innovating for Change event to promote the economic empowerment of people, particularly women artisanal producers, so that they can fulfil their potential and enjoy secure and sustainable livelihoods. The Trust has partnered with the UK Government’s Department for International Development on a multi-million pound women’s economic empowerment programme in Pakistan.

 

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About British Asian Trust

The British Asian Trust was founded in 2007 by HRH The Prince of Wales, who wanted to do something about the widespread poverty and hardship that he saw in South Asia. He turned to the entrepreneurial spirit of the British Asian diaspora, bringing together visionary philanthropists and supporting grassroots initiatives that enable people to help themselves.

The British Asian Trust supports the development of a South Asia that maximises the potential of its people, and that is free from inequality and injustice. The British Asian Trust backs sustainable solutions to the challenges of poverty and injustice, and enable people to truly unlock their potential. Their work has already touched more than three million lives in India, Pakistan and Sri Lanka.

The British Asian Trust helps to unlock philanthropic potential, by encouraging supporters to turn their values and their compassion into action to help transform lives. Looking ahead, the Trust is developing beyond traditional grant-giving towards innovations such as impact investment and social enterprises.