13th VIDEOCON IIFA WEEKEND TO PREMIERE ‘SHANGHAI’

Mumbai, May 6, 2012:  The 13th Videocon International Indian Film Academy (IIFA) in partnership with PVR Cinemas today announced the premiere of Dibakar Banerjee’s upcoming release ‘Shanghai’ for the IIFA World Premiere. The movie will premiere at the IIFAs June 7th at Lido Cinemas, Shaw Theatre, Singapore a day before its worldwide release. Produced by PVR Pictures, ‘Shanghai’, a political-thriller, is one of Bollywood’s most-awaited releases of 2012 starring Abhay Deol, Emraan Hashmi, Kalki Koechlin and Prosenjit Chatterjee.

Taking Indian Cinema to glorious pinnacles beyond national shores the International Indian Film Academy (IIFA) has previously been held in Europe, the Middle East, Thailand, Sri Lanka and Canada. This year, the 13th Videocon IIFA Weekend and Awards will be held in Singapore from June 7th – 9th, 2012.

Previous films premiered at the IIFAs over the years include, Aamir Khan's Lagaan, Aankhen, Parineeta, Provoked, Train and Yuva.

“The concept of ‘Shanghai’ appealed to me and I am truly looking forward to the release of the film. IIFA’s journey over the last 12 years has opened many doors for the Indian film industry and we feel fortunate that our film will enter that elite list and will be screened at the IIFA World Premiere.” said actor, Emraan Hashmi.

Speaking on the occasion, Mr. Ramesh Sippy, IIFA Advisory Board Member said, “On behalf of IIFA, we are very pleased to showcase ‘Shanghai’ as the IIFA World Premiere film. We are happy to support a  passionate Director like Dibakar Banerjee and we are sure the movie will score big both with critics and at the box-office.  IIFA has always been a medium that broadens the reach of the films it showcases and we are sure that it will do the same for ‘Shanghai.”

Sabbas Joseph, Director, Wizcraft International Entertainment said, “With the premiere of ‘Shanghai’, we will set yet another milestone in our endeavors to continue to take Indian Cinema to its fans. The 13th Videocon IIFA Weekend will continue to provide the impetus for the crossover of Indian cinema to global audiences and delight the Indian diaspora with the grandest celebration of our cinema.”

Come June 7th- 9th, Bollywood fans in Singapore will have a chance to get up close and personal with their favorites from the world of Indian Cinema. The celebrations have only begun at IIFA 2012 and there is a long list of surprises lined up for the audience globally!